Digital Marketing Strategy Director
1 day ago
Digital Marketing Strategy Director – London, UK
This is an exciting opportunity to work at a senior level directing the online marketing strategy for a bank in London, UK.
You will be an expert in online digital marketing architecture as a Business Digital Architect with at least 7 to 10 years of expertise at a senior level.Our client is a bank seeking to engineer additional revenue streams from their large database of customers by upselling to them.For this reason, we require an expert in the online digital marketing arena as a Business Digital Architect.
You will work with stakeholders to devise a digital strategy and leverage the multiple revenue streams they are looking to tap into.
You will be a techno-functional architect with the ability to understand real-time ad intelligence and utilize this information with various CRM tools available.Developing a strategy using digital marketing technology aimed at increasing customer engagement and conversion.In-depth experience in integrating components to deliver digital marketing solutions, including consumer databases, public-facing websites, consumer preference & activity tracking solutions, multi-device consumer targeting tools, consumer segmentation & analytics, and multi-channel consumer contact solutions (e-mail, SMS, mobile, etc.).
The estimated salary for this role is £80,000-£110,000 per annum depending on experience.Levels of experience within the industry include those who have worked in business use case definition, data onboarding solutions, mapping of 1st, 2nd, and 3rd party data, and driving marketing audience segments for new business revenue opportunities.
We are looking for someone who has assessed and evaluated current offerings within the DMP landscape, providing points of view on the current state of the data marketplace in the UK.Experience with inventory management platforms that overlay ad-serving systems or experience with data-targeting platforms and ad delivery.
Requirements:
- 7-10 years experience as a Business Digital Architect
- Experience in business use case definition, data onboarding solutions, mapping of 1st, 2nd, and 3rd party data, and driving marketing audience segments for new business revenue opportunities.
- Familiarity with various DMP data segments and providers available in the Digital Marketing Platform specific to the UK market and banking and financial domain.
- Assess and evaluate current offerings within the DMP landscape, providing points of view on the current state of the data marketplace in the UK.
- Experience with inventory management platforms that overlay ad-serving systems or experience with data-targeting platforms and ad delivery.
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