Legacy Fundraising Manager

1 week ago


London, Greater London, United Kingdom CHARITY PEOPLE Full time

**About the Role**

We are seeking a skilled Legacy Fundraising Manager to join our team at Charity People. As a key member of our fundraising team, you will be responsible for managing multi-channel campaigns to inspire supporters to leave a gift in their Will.

As a Legacy Fundraising Manager, you will report to the Head of Legacy Fundraising and play a crucial role in delivering strategic goals. Your primary focus will be on developing and executing direct, digital, and internal marketing campaigns to drive acquisition and retention.

You will work closely with our digital agencies to create a robust online legacy programme, utilising PPC, search, and social media. Additionally, you will monitor KPIs and budget performance, delivering insights and forecasts to inform future strategies.

About You:

  • Proven Expertise: Substantial experience in legacy fundraising, including campaign management, budget oversight, and compliance with fundraising regulations.
  • Data-Driven Approach: Strong analytical skills to interpret complex supporter data and inform strategic decisions.
  • Exceptional Communication: The ability to build collaborative relationships at all levels and craft compelling narratives that inspire action.


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