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Digital Insights Analyst

2 months ago


London, United Kingdom Harnham Full time

Digital Insights Analyst

Location: Hybrid

Salary: £40,000-£50,000

ABOUT THE ORGANIZATION

A prominent online platform focused on health and wellness is in search of a Digital Insights Analyst to enhance their expanding Data team. In this role, you will play a crucial part in analyzing and improving comprehensive customer journeys.

ROLE OVERVIEW

As the Digital Insights Analyst, your primary responsibility will be to leverage GA4 for an in-depth exploration of customer interactions across mobile, web, and application interfaces. This position offers an excellent chance to engage in cross-departmental digital insight initiatives and take the lead on customer journey evaluation and enhancement. Additionally, you will contribute to the development of new product features and functionalities through A/B testing methodologies.

REQUIRED SKILLS AND EXPERIENCE

  • Proficiency in GA4
  • Experience with A/B testing is advantageous
  • Familiarity with SQL/BigQuery is preferred but not mandatory

COMPENSATION AND BENEFITS

  • Salary range of £40,000-£50,000, based on experience

APPLICATION PROCESS

To express your interest, please submit your CV through the designated application link.

KEY TERMS

IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, DTM, Dynamic Tag Manager, Ensighten, Tealium, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimization, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser