Content Engagement Specialist

4 days ago


Edinburgh, Edinburgh, United Kingdom M&G plc. Full time

We're looking for a highly skilled Digital Content Strategist to join our team at M&G plc. As a Senior Content Manager, you'll develop and implement a comprehensive content strategy aligned with our overall marketing goals. This will involve crafting and providing engaging content, overseeing core social channel development, and exploring new content strategies for emerging channels.

Responsibilities

Your key responsibilities will include:

  • Developing and implementing a comprehensive content strategy to amplify messaging across social media channels.
  • Owning and managing the content calendar, ensuring alignment with thematic research, thought leadership, and go-to-market messaging.
  • Collaborating with marketing channels and sales teams to align content messaging with campaign goals.
  • Creating and managing the content effectiveness test framework using insights, A/B testing, and data to adapt our voice and amplification.

With a competitive salary (£60,000 - £80,000 per annum) and a range of benefits, including flexible working arrangements and workplace accommodations, this is an excellent opportunity to join our team and make a real impact.



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