Programmatic Buying Specialist

21 hours ago


London, Greater London, United Kingdom ENGINEERINGUK Full time
About the Role

This Programmatic Buying Specialist role presents an exciting opportunity to work on some of the UK's leading brands, driving best practice and advertising success using video and audio programmatic buying.

You will be responsible for overseeing the delivery and performance of campaigns, as well as developing best practices, recommending ways to drive growth within channels and innovation through testing.

Responsibilities Include:

  • Working with clients and planning teams to define video advertising strategies and recommend ways to use programmatic platforms to deliver against business objectives.
  • Collaborating with technology partners to stay up-to-date with the latest media developments, securing new testing opportunities, and helping to develop a roadmap of innovation in audio and video formats.
  • Building and maintaining relationships with key publishers to plan and secure inventory for campaigns.
  • Delivering campaigns in the most cost-efficient manner by getting into the depths of programmatic bidding and buying mechanics.
  • Optimising campaigns based on key performance metrics, working with a range of different KPIs based on both brand and performance campaigns.

What We're Looking For:

You should have a passion for digital media and advertising, ideally with some experience of using platforms for buying paid media campaigns such as experience with DSPs. Strong communication skills and the ability to prioritise tasks across multiple projects to meet deadlines are essential.

The salary for this position is £55,000 - £65,000 per annum, depending on experience.



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