Marketing and Sponsorship Specialist
3 weeks ago
The Fastmarkets team is seeking a highly skilled Marketing and Sponsorship Specialist to drive the development of exhibitor and sponsorship opportunities across our event portfolios. This role will be responsible for designing and executing high-impact marketing campaigns to generate qualified leads, enhance brand presence, and support the conversion of data into Marketing Qualified Leads (MQLs).
Main Responsibilities:- Campaign Management: Create and manage marketing campaigns that drive high-quality leads for exhibitor and sponsorship opportunities.
- Lead Generation: Develop and execute strategies to create new inbound data for nurturing and conversion down the funnel.
- MQL Conversion: Support efforts to convert new data into MQLs for various Fastmarkets event brands.
- Brand Development: Assist in developing and promoting the Fastmarkets brand, integrating its presence across events, content, and marketing materials.
- 5+ years of experience in marketing, with at least 2 years in a sponsorship or exhibitor-focused marketing role.
- Strong knowledge of lead generation techniques and experience with marketing automation platforms.
- Digital marketing expertise, including proficiency in email marketing, SEM, Google Analytics, and data analytics.
- Project management skills, including experience in budget management, timeline adherence, and resource allocation.
- Strategic thinking and problem-solving abilities, with a focus on optimizing campaign effectiveness.
- Creative campaign development skills, with a proven track record of driving engagement and ROI across multiple channels.
We estimate the annual salary for this role to be around $120,000, based on industry standards and the company's location. If you are a motivated and experienced marketing professional looking to make a real impact, please submit your application. The ideal candidate will have a strong passion for marketing and a proven ability to drive results in a fast-paced environment.
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