Marketing Lead
3 weeks ago
We are a small team of game developers and researchers at Martian Lawyers Club (MLC) looking for a skilled Marketing Lead to join our crew. We aim to unlock new levels of video game personalisation, pushing gameplay past current limitations.
The ideal candidate will have 3+ years of marketing experience in the gaming industry, with a proven track record of executing strategies efficiently at scale. They should be able to grow the userbase of a studio's first game, know gaming market segmentation frameworks and taxonomies, and identify problems proactively.
About the RoleThis is an exciting opportunity to lead our marketing operations, improving promotional assets and working closely with the game development team to propose features that improve marketability.
- Organise our marketing tools, channels and target personas
- Improve promotional assets like GUG's Steam page and trailers
- Work with the game development team to propose marketable features
- Establish a scalable creator program for influencers and content creators
- Develop a test plan to identify effective marketing strategies
- Manage our game's community to increase engagement and retention
Our Marketing Lead will be responsible for:
- Developing and implementing marketing strategies to increase user engagement and retention
- Collaborating with the game development team to create marketable features
- Managing our game's community and social media presence
- Maintaining up-to-date knowledge of the gaming industry and emerging trends
To succeed in this role, you will need:
- 3+ years of marketing experience in the gaming industry
- A proven track record of executing strategies efficiently at scale
- Excellent communication and project management skills
- Ability to work collaboratively as part of a small team
Estimated salary: $80,000 - $120,000 per year, depending on experience and location. Our work environment is dynamic, with a mix of in-person and remote work. Your day-to-day tasks will change often, so be prepared to get out of your comfort zone.
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