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Data Analyst – Revenue Growth Specialist

2 months ago

London, Greater London, United Kingdom The Independent Full time
About Us

The Independent is a leading online news publisher that has been a pioneer in the industry since its establishment in 1986. With a commitment to sustainability and a focus on delivering high-quality journalism, we have evolved into a fully digital publisher, leveraging innovation and change to drive our success.

We have a diverse and global editorial team with main offices in London and New York, and we are dedicated to bringing independent journalism to over 100 million unique global visitors a month. Our goal is to make our voice ever louder and more insistent worldwide.

Job Purpose

The Independent is a data-informed, diversified media business that is constantly evolving. We are seeking a Data Analyst to support the development and growth of our Reader Revenues proposition and Anonymous-to-Known (A2K) strategy.

This role will focus on reporting, insights, special projects, forecasting, and business visualization, covering how our users engage with our reader revenue proposition globally. The successful candidate will provide data-informed decision-making for our registration strategy, including how to grow our registered user base to monetize data in a cookieless world.

The Data Analyst will be responsible for delivering regular registration, subscription, and app reports, as well as editorial content analysis and insights into value adds such as the app, puzzles, and events. Actionable insights will be provided to the wider team to support customer acquisition, management of the base, and retention analysis, including LTV analysis.

Key Responsibilities and Accountabilities
  • Develop and maintain reports and analyses tracking all anonymous, registered, and subscribed/supporter user activity.
  • Focus on engagement with the site and any value adds, such as the app, puzzles, events, and specifically user engagement across different sections and subs sections and via different channels.
  • Provide insight and support the content planning and assessment process by providing premium editorial insight to strengthen our proposition offering for content that engages and converts new users and provides value for our existing ones across the registered, subscribed, and contributor bases.
  • Utilize multiple data sources to build reports and dashboards for key stakeholders. Implement automated reporting through the BI platform where feasible.
  • Liaise with stakeholders to agree KPI metrics to be utilized within dashboards.
  • Responsibility for discrete projects, such as LTV, reader value, RPM, and churn analyses.
  • Providing support and guidance to other analysts in the team.
  • Handle all data securely and responsibly, observing the Data Protection Act and Company Code of Conduct.
Essential Skills and Experience
  • Basic SQL Experience
  • Proficiency with Microsoft Excel and/or Google Sheets
  • Strong attention to detail
  • Excellent problem-solving skills
  • Excellent communication skills
  • Ability to work on multiple projects to tight deadlines
Desirable
  • Knowledge and application of analytics tools, Adobe and/or GA in particular
  • Experience with BI tools - Tableau, looker, and/or DOMO
  • Experience working in a newsroom environment.
  • Any experience working in media and/or subscription-based or consumer-centric businesses
  • Modelling and/or forecasting experience
  • Stakeholder management experience
Our Values

We champion diversity in our teams and in our reporting. We put transparency and effective communication at the heart of everything we do. We take risks and are always looking to try new ideas in pursuit of excellence. We value honesty and integrity above outside influences.