Digital Marketing Manager

3 weeks ago


Crieff, Perth and Kinross, United Kingdom Crieff Hydro Family of Hotels Full time
About the Role

We are seeking a talented and experienced Digital Marketing Manager to join our growing marketing team. This is an exciting opportunity for someone with a strong background in running successful digital marketing campaigns, a pro at digital analytics, and a passion for making a meaningful impact.

Key Responsibilities
  • Develop and implement comprehensive digital marketing strategies focused on PPC, SEO, and Paid Social to drive brand awareness, increase website traffic, and increase revenue.
  • Work in conjunction with our external partners to conduct keyword research, manage PPC campaigns, and optimise bidding strategies to maximise ROI and drive targeted traffic to our website.
  • Optimise website content and technical aspects to improve organic search visibility, ranking, and overall SEO performance.
  • Plan and execute engaging Paid Social campaigns on various platforms, targeting relevant audiences and maximising ad performance.
  • Stay up to date with industry trends, emerging technologies, and best practices in digital marketing, PPC, SEO, and Paid Social, and incorporate them into our strategies.
  • Collaborate with cross-functional teams to align digital marketing efforts with organisational goals and initiatives.
  • Manage relationships with external agencies and partners to ensure seamless execution of digital marketing campaigns.
  • Manage a small team and provide guidance to junior team members, fostering their growth and development within the organisation.
Requirements
  • Proven experience as Digital Marketing Manager or similar role. We would love if you had experience in the world of hospitality, however, all relevant experience will be considered.
  • In-depth knowledge of various digital marketing channels and tools, including SEO, SEM, social media platforms, email marketing software, analytics platforms, and content management systems.
  • Demonstrated experience in developing and executing successful digital marketing campaigns, driving measurable results.
  • Excellent team management skills, with the ability to inspire and motivate a team.
  • Analytical mindset with proficiency in using data analytics tools to extract insights and make data-driven decisions.
  • Strong project management skills, including the ability to prioritise tasks, manage budgets, and meet deadlines.
What You'll Get in Return
  • Free team meals.
  • Up to 50% off food in all of our restaurants. We'll offer you discounted drinks too as long as you are eating.
  • Looking to celebrate in style? We'd love you to host your wedding, birthday, or family reunion with us and offer a discount from function space, food, and beverage too.
  • Discounted hotel stays so you can explore Scotland at your leisure.
  • Discounted leisure membership for you, your partner, and children – the longer you stay with us, the bigger the discount.
  • Half price Action Glen activities for you, your partner, children, and three friends.
  • 30% off retail from our boutiques, leisure clubs, and more.
  • Discounted childcare at BIG Country kids club based at Crieff Hydro.
  • This role is a hybrid role with 3 days working across our hotels or in our HQ at Crieff Hydro and the remaining 2 days working from home.


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