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Digital Brand Marketing Specialist

2 months ago

London, Greater London, United Kingdom Music Week Full time
About the Role

We are seeking a highly creative and analytical Digital Brand Marketing Specialist to join our team at Music Week. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive digital marketing campaigns to drive growth and engagement across our artist roster.

Key Responsibilities
  1. Campaign Creation & Delivery
  • Develop and execute engaging video content (trailers, shorts, etc.) for social media and digital platforms, including videos, graphics, photos, and written content.
  • Design and implement campaign marketing plans to grow digital music and streaming numbers for all key artists across social media platforms.
  • Monitor and assess the performance of digital campaigns and social media activities, and continuously evaluate the effectiveness of campaigns to refine strategies and improve outcomes.
  • Develop and implement strategies to ensure audience growth across all digital platforms.
Strategy and Planning
  • Collaborate with wider teams and communicate planned activity to stakeholders.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Leadership, Relationships and Development
  • Establish great working relationships with artists, managers, and internal teams.
  • Aware of developments in the field of marketing and technology/digital trends, maintains links with the industry and incorporates into marketing plans where possible.
  • Follows the company's policies on diversity and inclusion when hiring and managing others, and encourages diversity of thinking across the team.
Requirements
  1. Highly Creative and Proficient
  • Highly creative and proficient in Adobe software applications (Adobe Creative Suite) for video editing, graphic designing, and content creation.
Experience in Social Media Campaigns
  • Experience in running social media campaigns across all platforms (in particular TikTok, Instagram Reels, and YouTube Shorts) to amplify artists' reach and engagement.
Analytical Approach
  • Analytical approach and able to understand and evaluate performance and KPIs to improve strategies.
Enthusiasm for Music Industry
  • Enthusiasm for the music industry, artists, roster, and content.
Understanding of Editorial and Compliance Policies
  • Understanding of editorial and compliance policies.
Understanding of SEO and CRM
  • Understanding of SEO and CRM.
Ability to Work in a Fast-Paced Environment
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
About Music Week

We are a leading music industry publication that provides news, analysis, and insights to the music business. We are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups.

We offer a competitive salary package, flexible working hours, and excellent career progression opportunities. If you are a highly motivated and creative individual who is passionate about the music industry, we encourage you to apply for this exciting opportunity.