Global Brand Marketing Specialist for China
7 days ago
We are a fast-paced, global technology group specialising in taking brands directly to consumers. Our portfolio includes leading brands such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, from technology and content creation to e-commerce, marketing, manufacturing, new product development, and logistics. This allows us to maintain high standards of quality and consistency across all aspects of our business.
This role reports to the Country Manager - China and is based at THG HQ (WA15 0AF), which is a fully office-based location.
THG Nutrition & Wellness is home to some of the most trusted and loved names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands Myvegan, Myvitamins, and MP Activewear.
Job DescriptionAs a Marketing Executive for Myprotein China, you will play a key role in driving brand awareness, customer engagement, and sales growth through creative campaigns and impactful collaborations. Your primary responsibilities will include:
- Owning and managing Myprotein's influencer channel in China, focusing on Bilibili and Douyin to drive consistent incremental revenue growth and brand visibility.
- Identifying, engaging, and maintaining relationships with relevant influencers, key opinion leaders (KOLs), and content creators.
- Negotiating collaborations and campaigns with influencers, tracking and analysing their performance to optimise future initiatives and maximise ROI.
- Exploring offline marketing opportunities for Myprotein China to increase brand visibility and intimacy, creating buzz around the brand.
- Partnering with cross-functional teams to ensure seamless and brand-aligned campaign execution.
- Preparing detailed reports on channel monthly and campaign performance, providing actionable insights for improvement.
To be successful in this role, you should possess the following qualifications:
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