Connections Planning Lead
5 days ago
About the Position
We are seeking an experienced Account Director, Connections Planning to lead our team in planning exciting, award-winning campaigns across various touchpoints. The successful candidate will have a strong understanding of media channels and their role within a communications strategy.
This is a unique opportunity to work with a leading agency in the UK, collaborating closely with creative and account management teams within the Ford agency structure (primarily working with VMLYR). The team fosters a fully integrated approach across media, creative, and client, working together across three locations.
Key Responsibilities:
- Focusing on driving sales performance through effective campaign planning.
- Developing audience research and planning tools expertise.
- Crafting clear insights and implications for media.
- Designing measurement frameworks to inform and optimize campaigns.
- Managing day-to-day operations, including campaign management and annual planning.
- Mentoring junior team members to develop their skills.
Requirements:
- A breadth of understanding of media channels, especially online.
- An interest in brand and performance campaigns, with knowledge of ecommerce.
- Excellent knowledge of audience research and planning tools, as well as alternative sources.
- Ability to draw clear insights and implications for media.
- Demonstrated passion for media and understanding of what makes a great media campaign.
- Confidence in presenting and managing senior client relationships.
Salary: £90,000 - £110,000 per annum, depending on experience.
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