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Senior Paid Media Executive

2 months ago

Morley, Leeds, United Kingdom Evri Full time
About the Role

We're seeking a highly skilled Senior Paid Media Executive to join our Evri Send team in the eCommerce area. As a key member of our team, you will be responsible for driving customers to the Evri website using a range of acquisition strategies and expertise in leveraging channels such as programmatic display, paid social, affiliates, and paid search.

Key Responsibilities
  • Develop and execute best-in-class programmatic display, paid social, and PPC campaigns to grow domestic and international acquisition for each of our target segments.
  • Create, implement, and test campaigns with a high attention to detail across various platforms, including Google Ads, Microsoft Ads, DV, Facebook Ads, and LinkedIn Ads.
  • Manage the programmatic display channel via the DV platform, making recommendations on improving account performance through better audience targeting, ad placements, and creative testing.
  • Collaborate with marketing and in-house designers to develop creative content, landing pages, and other assets for campaigns, ensuring alignment with brand messaging.
  • Work with our Analytics Manager to ensure paid media tracking and reporting is set up and working correctly via campaign manager and GA4.
  • Regularly report paid media performance to senior stakeholders and contribute to weekly and monthly meetings.
Requirements
  • Degree qualified or equivalent.
  • Google Ads certifications or other paid media qualifications (desirable).
  • 2+ years' experience in a dedicated Digital Acquisition, Conversions, Performance Marketing role within a consumer-facing (B2C or C2C) eCommerce environment.
  • Strong knowledge across Paid Media (Search & Social), Display, affiliates.
  • Track record of growing channels and a customer base.
  • Experience managing digital agencies effectively (desirable).
  • Previous experience with SA, Campaign Manager, DV, and the wider Google product suite (desirable).
  • Good experience working with paid media platforms such as Google Ads, Bing, FB Ads Manager, Programmatic, etc., and skilled user of Google Analytics.
  • High proficiency in Excel and manipulating data from multiple sources.
What We Offer

We encourage flexible working to fit your individual needs, as well as the team's. We also offer excellent benefits, including 26 days holiday plus bank holidays, annual bonus if all criteria are met, great pension, a range of retailer discounts from our clients, and much more.