Digital Brand Marketing Specialist
1 week ago
In this role, you will work closely with our senior leadership team to develop and curate personal social media profiles, create engaging content, and monitor and analyse social media metrics. You will also collaborate with our marketing team to ensure all marketing materials and content align with our brand guidelines.
We are looking for a highly motivated and creative individual who is passionate about digital marketing and has a strong understanding of social media trends and best practices.
Responsibilities include:
- Personal Brand Management
- Develop and execute comprehensive personal branding strategies for the senior leadership team.
- Manage and curate personal social media profiles, ensuring consistency with the company's brand and messaging.
- Create engaging and thought-provoking content for senior leadership to post across various platforms.
- Coordinate with senior leaders to capture their insights and experiences for content creation.
- Social Media Management
- Develop and manage content for the company's social media platforms, focusing on LinkedIn and other relevant channels.
- Create and implement social media campaigns to enhance brand visibility and engagement.
- Monitor and analyse social media metrics to optimise content performance and engagement.
- Engage with relevant people and brands to support audience development and engagement.
- Stay updated with the latest trends in social media and incorporate best practices into the company's strategy.
- Company Branding
- Develop and maintain the company's brand voice, ensuring consistency across all communication channels.
- Collaborate with the marketing team to ensure all marketing materials and content align with the brand guidelines.
- Conduct market research to understand brand perception and identify areas for improvement.
- Assist in creating and updating marketing collateral, including presentations, brochures, and digital content.
- Work with the Marketing Manager to develop and execute PR strategies to enhance the company's public image and increase media coverage.
- Content Creation
- Develop engaging and informative content for LinkedIn, including posts, articles, and updates.
- Assist in creating case studies, industry updates, and newsletters.
- Coordinate with the CEO and Senior Technical leaders to ensure consistency and quality in content creation.
- Create visually appealing graphics and videos using tools such as Adobe Creative Cloud or Canva.
- Monthly Reporting
- Create monthly reports, identifying what went well and what didn't, analysing trends impacting performance, and forecasting expected trends for the upcoming month.
At Enspec Power Ltd, we offer a competitive salary range of £35,000-£45,000 per annum (based on experience), along with excellent benefits, including professional growth opportunities, flexible working hours, and a supportive work environment.
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