Customer Insights Director
2 weeks ago
T&Pm is rapidly expanding our product range, brand recognition, and customer base. As a Customer Data Manager, you'll be responsible for designing, implementing, and optimizing data processes across both B2B and B2C platforms.
The successful candidate will have a strong background in data management, with experience in a database manager role for a consumer brand. You'll be required to own customer databases, customer data warehouse, and dashboards driving customer insights.
We're seeking a data-driven professional who can leverage 1st-party data and customer segmentation for impactful marketing insights and reporting. Your skills in AI and machine learning will enable you to personalize and improve targeting within CRM (Klaviyo). The estimated salary for this position is £65,000 - £85,000 per annum.
Key Responsibilities:
- Owning customer databases, customer data warehouse, and dashboards driving customer insights.
- Managing all data platforms and agency feeds, ensuring accuracy and seamless functionality.
- Defining and leading the strategic use of data to enhance engagement and revenue growth.
- Leveraging 1st-party data and customer segmentation for impactful marketing insights and reporting.
- Driving 1st-party data acquisition strategies and ensuring data accessibility in collaboration with the Platform Product Lead.
- Identifying opportunities to apply AI and machine learning for personalization and improved targeting within CRM (Klaviyo).
- Optimizing data usage to enhance B2B lead booking and conversion processes.
- Establishing measurement frameworks to track CRM performance and KPIs effectively.
- Automating reporting to monitor purchase growth, campaign performance, segment value migration, and customer loyalty.
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