Senior Marketing Operations Manager

4 days ago

London, Greater London, United Kingdom Corndel Full time
Role Overview

We are seeking a highly skilled Senior Marketing Operations Manager to drive the strategic and operational aspects of our account-based marketing funnel.

As a key member of our marketing team, you will be responsible for managing propensity and engagement scoring models, and the broader funnel infrastructure, ensuring that the business is identifying and targeting the right accounts at the right time.

You will act as the product owner for Demandbase, ensuring seamless integration with other platforms in our tech stack, and enabling data-driven insights for stakeholders across Marketing, Sales and Account Management teams.

Key Responsibilities:

  1. Lead the operational framework of the ABM funnel, focusing on ensuring we identify and prioritise accounts based on their propensity to convert
  2. Manage the integration of Demandbase with other marketing and sales tools to ensure data is flowing seamlessly between platforms
  3. Oversee the flow of data (first and third party intent data and engagement data) and insights from Demandbase to key stakeholders and teams
  4. Ensure the accuracy and effectiveness of engagement and scoring models to ensure all teams are focusing on the right accounts at the right time
  5. Collaborate with cross-functional teams to align ABM operations with broader marketing and sales strategies
  6. Track key performance metrics and provide insights to support the continuous optimisation of ABM operations
  7. Establish and refine operational processes across marketing teams to ensure efficiency, scalability, and alignment with sales strategies

About You:

  • Technical Proficiency: In-depth knowledge of ABM platforms (especially Demandbase) and CRM systems
  • Data Management & Analysis: Strong data management skills with experience in managing account scoring models, data flows, and generating actionable insights
  • Marketing Operations: Demonstrated experience in managing the integration of marketing and sales tech stacks (e.g., CRM, marketing automation platforms
  • Project Management: Strong project management skills with the ability to drive cross-functional projects involving multiple stakeholders
  • Strategic Thinking: Proven ability to translate complex data into strategic insights that influence business development efforts

Experience and Skills:

  • 3-5 years in marketing operations, demand generation, or ABM, with a strong understanding of ABM methodologies and platforms like Demandbase
  • Experience managing data integrations and insights in a B2B environment
  • Familiarity with marketing automation and CRM platforms, such as HubSpot, Salesforce, or Marketo

About Corndel:

We are a leading strategic skills partner, committed to having a fully inclusive, welcoming, and safe culture. We provide an environment that is truly flexible and supportive, somewhere you will have autonomy over your role.

We are a Disability Confident Employer, making sure that a fair and proportionate number of disabled applicants who meet the minimum criteria for a job will be offered an interview.

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