Digital Marketing Specialist

4 weeks ago


Rotherham, Rotherham, United Kingdom BeTechnology Group Limited Full time
Key Responsibilities:
  • Develop and implement SEO strategies to optimize website traffic and improve search rankings.
  • Manage and execute paid search and paid media campaigns (PPC).
  • Oversee ad campaigns across various platforms.
  • Lead email marketing initiatives, ensuring segmentation is customer-focused and data-driven.
  • Confidently manage end-to-end marketing campaigns, from strategy to performance analysis.
Requirements:
  • Minimum of 4 years' experience in a digital marketing role, with proven results.
  • Strong experience in SEO management and PPC.
  • Expertise in email marketing, including audience segmentation.
  • Ability to create, manage, and analyze digital campaigns across multiple platforms.
  • A Bachelor's degree in Marketing or a related field (or equivalent experience).
Desirable Qualities:
  • Flexibility and adaptability in a fast-paced environment.
  • Ability to understand and engage with an older target demographic.
  • Enthusiastic about learning and ongoing personal development.
  • Keen interest in industry trends and best practices.
  • Proactive and progression-focused with a desire to contribute to the brand's success.
Benefits:
  • 23 days annual leave plus your birthday off.
  • Opportunity to use a budget to spend on the brand's products to gain a deeper understanding of the market.

BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.



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