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Marketing Data Insights Specialist

2 months ago

Liverpool, Liverpool, United Kingdom Searchability® Full time
About the Role

We are seeking a highly skilled Marketing Data Analyst to join our team at Searchability®. As a key member of our organization, you will play a crucial role in driving business growth through data-driven insights and strategic marketing decisions.

Key Responsibilities
  • Data Analysis: Analyze data from various internal and external sources to uncover key insights, correlations, and trends.
  • Reporting and Insights: Improve and streamline reporting systems, suggesting enhancements as needed, and provide valuable input to guide operational decisions.
  • Data Manipulation: Manipulate data, including tasks like cleaning, merging, and deduplication, to support business objectives.
  • Stakeholder Engagement: Engage with stakeholders to provide insights and ad hoc analysis, and create reports on customer and campaign performance to inform marketing strategies.
  • Technical Skills: Oversee data extraction, analysis, and dashboard creation using GA4, BigQuery, and Looker, and monitor website performance with Google Analytics and SEO tools.
  • Keyword Research: Conduct keyword research to identify trends and optimize strategies.
Requirements
  • Advanced Excel Skills: Advanced experience in Excel is required.
  • Technical Skills: Experience with GA4, BigQuery, and Looker Studio is essential.
  • Communication Skills: Excellent communication skills are necessary to effectively engage with stakeholders.
  • Marketing Analytics Background: A background in Marketing Analytics is required.
About Us

We are a well-established organization dedicated to helping individuals achieve their career aspirations through high-quality programs and expert guidance. We offer a supportive and dynamic environment that encourages both personal and professional growth.

We are committed to fostering success for everyone involved and believe that our team members are the key to our success. If you are a motivated and detail-oriented individual with a passion for data analysis and marketing, we encourage you to apply for this exciting opportunity.