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Marketing Professional

2 months ago

London, Greater London, United Kingdom Pendragon Group Full time

Marketing Executive - Multi Brand

Fixed Term 12 months

Pendragon Head Office

Key Responsibilities:

  • Develop and implement sales and aftersales marketing campaigns to improve enquiry levels and drive business growth.
  • Support marketing activity for the group and OEM, ensuring alignment with divisional strategy.
  • Update digital marketing content on the group website and OEM retailer website, and support local social media champions with content generation and deployment.
  • Measure marketing campaigns and share results with key stakeholders, ensuring compliance with marketing legislation.
  • Collaborate with the wider divisional marketing team to ensure communication and adoption of best practice.
  • Develop relationships with third-party agencies and OEM marketing teams to drive business growth.
  • Support the Divisional Marketing Manager or Brand Manager with improving customer retention and earn customers for life.
  • Support the Divisional Marketing Manager or Brand Manager with improving marketing opt-in preferences and data capture.

Requirements:

  • Co-ordinate all divisional marketing activity as requested by the Divisional Marketing Manager or Brand Manager.
  • Gain approval on all costs associated with divisional marketing and events from the Divisional Marketing Manager or Brand Manager.
  • Monitor and measure all marketing activity and events, creating reports for all internal stakeholders.
  • Update the group website and associated OEM website(s) with correct content across new and used cars, service and parts.
  • Support local social media champions with content generation and deployment to drive engagement and followers.
  • Plan and support with all marketing events.
  • Collaborate across the wider divisional marketing team to ensure communication and adoption of best practice.