Strategic Brand and Communications Leader
1 month ago
Pexa Group is revolutionizing the way property is settled in Australia, transforming a paper-based process into a digital one. With over 500 people across Australia and an expanding international team, we're helping 20,000+ families into their homes each week.
We're passionate about solving problems for our customers – always striving to set the standard for how property is bought and sold. Our commitment to innovation, customers, and community has earned us recognition as one of the best places to work in Australia.
We believe our success in Australia is worth sharing and that our proven technology will advance how the UK buys and sells homes.
Establishing ourselves within the UK in late 2020, we are committed to collaborating with lawyers, conveyancers, lenders, government, and the property industry to set the new standard for both remortgages and buying and selling property.
We encourage you to hit your personal and professional learning and development goals with our tailored programs and tools.
We know that work is just one aspect of your life – we want to help you create your ideal work/life blend, rather than squeezing in life around work.
Job Overview
The Strategic Brand & Communications Director role is responsible for developing and executing Pexa Group's brand strategy and overseeing all communications to ensure consistency, clarity, and alignment with our values and objectives. The role involves managing the brand identity, external and internal communications, alongside corporate affairs and public relations efforts to enhance our image and build strong relationships with stakeholders.
This role is critical for shaping how Pexa Group is perceived by both internal and external audiences, ensuring a consistent and positive brand image across all channels of communication.
Key Responsibilities- Lead and oversee brand strategy, public relations, corporate affairs, ESG (Environmental, Social, Governance), investor relations, content, tenders, media partnerships, corporate communications, and internal communications for the UK group; including Pexa, Smoove, Optima, Amity Law, and Legal Eye.
- Develop and manage the brand and communications team, ensuring continuous development and alignment with company goals.
- Create and execute comprehensive communication strategies to enhance brand positioning and reputation across all UK brands.
- Work closely with the Australian team to share insights, best practices, and align on global brand messaging and strategy.
- Collaborate with the wider marketing team to ensure alignment of communication efforts with broader marketing initiatives, campaigns, and business objectives.
- Act as the key spokesperson for corporate communications, managing public relations and crisis communications, and developing media relations to promote company narratives.
- Develop, implement, and lead internal communication programs to enhance employee engagement and support organisational change management, supporting the PX team on comms for change programs.
- Experience: Minimum of 10 years' experience in brand and communications roles, with at least 5 years in a senior leadership position.
- Communication: Excellent verbal and written communication skills, with the ability to influence and negotiate effectively.
- Brand Awareness: Demonstrable success in building and growing brand awareness across a house of brands, with measurable impact.
- Advanced Copywriting & Storytelling: Exceptional ability to craft clear, engaging, and persuasive copy across multiple formats (press releases, thought leadership, speeches, and investor communications) with a strong understanding of tone, voice, and messaging for B2B audiences.
- Content Leadership: Proven ability to guide the creation of high-impact, long-form content (white papers, case studies, tenders, industry reports) that supports business development and enhances brand authority in the legal and property sectors.
- Executive Communication: Skilled in writing for senior leadership; including board reports, crafting speeches, executive statements, and investor relations content that conveys complex ideas with clarity and precision.
- Innovative: Creative thinker who can develop new and innovative approaches to omni-channel marketing campaigns.
What We Offer
Pexa Group offers a competitive salary range of £80,000 - £110,000 per annum, depending on experience.
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