Senior Public Relations Strategist

3 weeks ago


London, Greater London, United Kingdom Canada Goose Full time
Job Overview

Canada Goose is seeking an exceptional Senior Public Relations Strategist to shape and drive our PR strategy across Europe. The successful candidate will manage all regional public relations, owning our media relationships, brand positioning, and communications strategy.

The estimated salary for this role is $120,000 - $150,000 per year, depending on experience.

Responsibilities:

  1. Develop and execute a comprehensive communications plan that covers editorial, influencer, and brand ambassador relations.
  2. Manage a dynamic PR agency network ensuring consistency in the brand's messaging and effectiveness of campaigns across the region.
  3. Create cutting-edge PR initiatives bringing fresh, creative ideas to the table and developing local content that resonates with the EMEA audience.
  4. Champion brand presence at events acting as a passionate ambassador for Canada Goose, hosting media, influencers, and key brand allies at high-profile events.
  5. Work cross-functionally partnering with Corporate Communications, Brand, and Digital teams to ensure all communications efforts are aligned and reflect a consistent brand voice.
  6. Strategic counsel and crisis management providing expert guidance on issues management, proactively addressing any brand concerns in collaboration with the Corporate Communications team.


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