Marketing Growth Director

2 weeks ago

London, Greater London, United Kingdom Evelyn Partners Fund Solutions Limited Full time

Job Description:

Growth Marketing Lead

In this exciting role, you will have the opportunity to develop and execute comprehensive marketing strategies to drive market-leading growth in key customer verticals. As a Growth Marketing Lead at Evelyn Partners Fund Solutions Limited, you will be part of a dynamic team that provides award-winning services to our clients.

About the Role:

  • Strategy Development: Collaborate with cross-functional teams to define and execute a prioritized roadmap for targeting vertical markets, including IFAs, Entrepreneurs, Charities, Professional Partners, C-Suite, Professionals etc.
  • Positioning & Value Proposition: Develop clear and compelling positionings, value propositions, and messaging that drive growth in each vertical market, ensuring Evelyn Partners' 'right to win' is clearly articulated to customers.
  • Cross-Functional Collaboration: Partner with practitioners, business development, and other departments to ensure strategic initiatives are aligned across all areas of activity.
  • Campaign Management: Plan and execute marketing campaigns to support commercial strategy, driving awareness and growing the customer base in key vertical markets.
  • Sales Enablement: Partner with business development and practitioners to develop sales enablement materials that help effectively sell the proposition in priority vertical markets.
  • Measurement: Define, monitor, and analyze key performance indicators related to vertical and brand marketing performance.
  • Budget Management: Manage the Brand and Growth marketing budget, ensuring resources are allocated effectively to maximize ROI.
  • Leadership: Lead and mentor a team of four Marketing Managers overseeing brand and growth marketing.

Requirements:

  • Proven Experience: Proven experience in marketing strategy development and delivery with a track record of developing campaigns that drive commercial growth.
  • Excellent Communication: Excellent communication and leadership skills.
  • Collaboration: Ability to work collaboratively with cross-functional teams and build positive relationships with senior stakeholders.
  • Commercial Acumen: Deep knowledge of established and new marketing thinking with an appetite for innovation and an up-to-date understanding of the latest developments in brand and growth marketing.
  • Curiosity: Evidence of curiosity and expertise about the latest marketing and sales developments.

What We Offer:

  • Salary: £120,000 - £150,000 per annum, depending on experience.
  • Benefits: Private medical insurance, life assurance, pension contribution, generous holiday package, option to purchase additional holiday, shared parental leave.

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