Data Insights Analyst

3 weeks ago

London, Greater London, United Kingdom Builder Full time

About the Role

At Builder, we're passionate about empowering entrepreneurs, small businesses, and global brands to achieve their software goals. As a Digital Marketing Analyst, you'll play a crucial part in measuring and optimizing the performance of our digital marketing activities, driving growth for our organization. Your role will be pivotal in optimizing marketing channels and campaign performance to improve efficiency, optimize messaging, and our unit economics.

Key Responsibilities

  1. Conduct in-depth analysis of marketing campaigns and channels, funnel conversions, lead quality, and customer intent to inform optimization opportunities.
  2. Monitor performance metrics daily and diagnose drops in key metrics impacting conversions and ROI.
  3. Analyze performance data across digital marketing channels, including paid and organic search, display advertising, content marketing, email campaigns, and social media.
  4. Produce regular reporting on campaign performance and ROI, providing actionable insights for optimizing marketing strategies.
  5. Collaborate with teams to design and execute A/B tests and experiments aimed at enhancing campaign performance and user experience.
  6. Stay updated on industry trends, competitive landscape, and best practices in B2B SaaS marketing to drive innovation and continuous improvement.
  7. Translate data observations into compelling narratives to drive impact.
  8. P presents insights in easily understandable formats, such as presentations and visualizations, to marketing teams and leadership.
  9. Define measurement objectives, KPIs, and strategies in collaboration with teams and guide tactical optimizations and testing.

Requirements

  1. Strong experience in digital marketing analytics, preferably in a fast-growing B2B tech/SaaS business.
  2. Bachelor's or Master's degree in data analytics, marketing analytics, statistics, or a related field.
  3. Strong proficiency with marketing analytics tools such as Google Analytics 4, Campaign Manager, Facebook Ads Manager, LinkedIn Ads Manager, and digital marketing data.
  4. Strong proficiency and experience with Excel, G-sheets, SQL, and data visualization tools such as Qlik, Tableau, and Google Data Studio.
  5. Strong problem-solving and analytical skills to methodically structure problems and quantify potential solution sets.
  6. Experience with advanced marketing analytics techniques such as media-mix modeling and multi-touch attribution preferred.
  7. Excellent communication skills with the ability to clearly present findings to both technical and non-technical audiences.
  8. Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
  9. Experience with marketing automation data sets from CRM systems, including Salesforce, HubSpot, etc.
  10. Data-driven mindset with strong analytical skills to extract insights from campaign data and make data-backed recommendations.
  11. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners in an international environment.

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