Digital Strategy Lead
2 weeks ago
We are seeking a highly skilled Head of Asset Management to join our team at Better Placed in Manchester City Centre. This is an exciting opportunity to lead digital strategy and drive growth for one of the North's most exciting ecommerce brands.
About the RoleThe successful candidate will be responsible for driving digital growth and optimising customer experience across performance marketing channels, SEO, Social and CRM. They will create a seamless user experience, leveraging data driven insights to continuously optimise and drive LTV.
- Key Responsibilities:
- Ensure a seamless integration between digital channels, website performance and technical execution
- Lead and mentor a cross functional digital team, embedding a fun culture of high performance
- Own the digital strategy, driving customer acquisition, retention and revenue growth (including but not limited to PPC, Paid Social, SEO, CRM and Influencer)
- Oversee website performance, collaborating with the inhouse developers and technical SEO specialists to optimise for speed, functionality and conversion
- Oversee performance marketing channels – managing the in house paid media manager to ensure campaigns are optimised for maximum ROI and scalability
- Own data tracking and analytics across digital channels and deliver actionable insights to the wider team
Requirements:
- Experience managing both digital channel and website performance
- Strong leadership and mentoring skills
- Ability to drive digital growth and optimise customer experience
What We Offer:
- A competitive salary of £80,000 - £100,000 per annum, depending on experience
- A fun and dynamic work environment
- Opportunities for professional growth and development
Location: Manchester City Centre
Job Type: Full-time
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