Senior Digital Strategist

2 weeks ago


Leeds, Leeds, United Kingdom Jane Tomlinson's Run For All Full time
About the Company

Jane Tomlinson's Run For All is one of the UK's largest not-for-profit sporting event companies, staging numerous high-profile mass participation events throughout the country.

Our organisation is passionate about inspiring activity and promoting wellbeing through sport, with a strong focus on diversity, inclusion, and community engagement.

We are seeking a talented Digital Marketing Manager to join our dynamic team, who shares our vision and values and is committed to delivering exceptional results.

This is an exciting opportunity for a skilled digital marketer to make a significant impact on our organisation's growth and success.

Key Responsibilities:

  • Developing and implementing digital marketing campaigns to drive online engagement and increase brand awareness
  • Managing the digital marketing budget and ensuring ROI targets are met
  • Collaborating with the Insights Manager and Communications Manager to determine annual sales and digital marketing plans, budgets, and strategies
  • Maintaining market trend monitoring and competitor analysis
  • Email marketing - creating effective email campaigns to build customer relationships and attract new customers
  • Content marketing - collaborating with the Marketing Executive to develop an editorial calendar, create content, and leverage it across multiple channels
  • Fostering third-party relationships to deliver branded objectives and strategies
  • Identifying and driving new income opportunities and potential partnerships
  • Serving as a brand guardian for Jane Tomlinson's Run For All and associated brands
  • Driving online traffic to the company website and enhancing user experience through conversion rate optimisation
  • Working with the Insights Manager and Communications Manager to develop and manage digital marketing campaigns
  • Utilising paid search, SEO, and PPC techniques to achieve online success
  • Overseeing the social media strategy, managing online brand and product campaigns, and raising brand awareness
  • Improving website usability, design, content, and conversion rates
  • Responsibility for planning and budgetary control of digital marketing initiatives
  • Staying up-to-date with new technologies and maintaining the company's position at the forefront of digital marketing developments


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