Senior Digital Strategist
2 weeks ago
Jane Tomlinson's Run For All is one of the UK's largest not-for-profit sporting event companies, staging numerous high-profile mass participation events throughout the country.
Our organisation is passionate about inspiring activity and promoting wellbeing through sport, with a strong focus on diversity, inclusion, and community engagement.
We are seeking a talented Digital Marketing Manager to join our dynamic team, who shares our vision and values and is committed to delivering exceptional results.
This is an exciting opportunity for a skilled digital marketer to make a significant impact on our organisation's growth and success.
Key Responsibilities:
- Developing and implementing digital marketing campaigns to drive online engagement and increase brand awareness
- Managing the digital marketing budget and ensuring ROI targets are met
- Collaborating with the Insights Manager and Communications Manager to determine annual sales and digital marketing plans, budgets, and strategies
- Maintaining market trend monitoring and competitor analysis
- Email marketing - creating effective email campaigns to build customer relationships and attract new customers
- Content marketing - collaborating with the Marketing Executive to develop an editorial calendar, create content, and leverage it across multiple channels
- Fostering third-party relationships to deliver branded objectives and strategies
- Identifying and driving new income opportunities and potential partnerships
- Serving as a brand guardian for Jane Tomlinson's Run For All and associated brands
- Driving online traffic to the company website and enhancing user experience through conversion rate optimisation
- Working with the Insights Manager and Communications Manager to develop and manage digital marketing campaigns
- Utilising paid search, SEO, and PPC techniques to achieve online success
- Overseeing the social media strategy, managing online brand and product campaigns, and raising brand awareness
- Improving website usability, design, content, and conversion rates
- Responsibility for planning and budgetary control of digital marketing initiatives
- Staying up-to-date with new technologies and maintaining the company's position at the forefront of digital marketing developments
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