Digital Ad Operations Strategist
2 weeks ago
About WSC Sports
WSC Sports is a pioneer in AI-powered sports content technology, empowering clients worldwide to connect with fans through tailored experiences.
We're seeking a skilled Ad Operations Specialist to manage ad operations, optimize supply partner value, and drive revenue growth.
Key Responsibilities
- Set up ad server configurations for demand and supply partners using GAM expertise.
- Implement, monitor, and optimize ad activity across platforms, including programmatic RTB and ad campaigns.
- Collaborate with internal teams and external partners for smooth technical solution delivery.
- Execute end-to-end ad campaign flow from proposal creation to final delivery.
- Develop yield strategy to drive revenue growth and improve yield.
- Ensure revenue, eCPM, and fill rate goals are met.
- Analyze reports on ad performance and provide insights for continuous improvement.
Requirements
- 3+ years of inventory management experience, preferably on the publisher side.
- Strong understanding of programmatic ecosystems and real-time bidding processes.
- Expertise in video formats, mobile in-app, and web environments.
- Proven experience with Google Ad Manager (GAM).
- Technical integrations of SSPs and DSPs (VAST, RTB, pre-bid, and SDK).
- Analytics and modeling skills, comfort with manipulating large datasets.
- Excellent communication skills.
Estimated Salary: $80,000 - $110,000 per year
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