Digital Ad Operations Strategist

2 weeks ago


London, Greater London, United Kingdom WSC Sports Full time

About WSC Sports


WSC Sports is a pioneer in AI-powered sports content technology, empowering clients worldwide to connect with fans through tailored experiences.


We're seeking a skilled Ad Operations Specialist to manage ad operations, optimize supply partner value, and drive revenue growth.


Key Responsibilities



  • Set up ad server configurations for demand and supply partners using GAM expertise.
  • Implement, monitor, and optimize ad activity across platforms, including programmatic RTB and ad campaigns.
  • Collaborate with internal teams and external partners for smooth technical solution delivery.
  • Execute end-to-end ad campaign flow from proposal creation to final delivery.
  • Develop yield strategy to drive revenue growth and improve yield.
  • Ensure revenue, eCPM, and fill rate goals are met.
  • Analyze reports on ad performance and provide insights for continuous improvement.

Requirements



  • 3+ years of inventory management experience, preferably on the publisher side.
  • Strong understanding of programmatic ecosystems and real-time bidding processes.
  • Expertise in video formats, mobile in-app, and web environments.
  • Proven experience with Google Ad Manager (GAM).
  • Technical integrations of SSPs and DSPs (VAST, RTB, pre-bid, and SDK).
  • Analytics and modeling skills, comfort with manipulating large datasets.
  • Excellent communication skills.

Estimated Salary: $80,000 - $110,000 per year



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