Global Shopper Marketing Strategist

6 days ago


London, Greater London, United Kingdom Advocate Group Full time

Global Shopper Marketing Opportunity

The Advocate Group is partnering with a globally recognized Personal Care brand to find a talented Global Shopper Marketing Manager. This role will be pivotal in growing category visibility and developing impactful omni-channel shopper marketing initiatives.

The Role:

  • Be a thought leader in the business for Shopper Marketing and Consumer-centric thinking.
  • Develop a Global Omnichannel Shopper Activation Strategy, delivering localised impact through occasion-led campaigns.
  • Craft a winning store strategy and empower the team and partners with its key principles and performance metrics.
  • Equip local market teams with compelling materials, toolkits, and training for effective commercial and brand performance.
  • Elevate shopper marketing with strategic insights that energise the Category Strategy, influencing portfolio, fixture, and Point-of-Purchase dynamics.
  • Boost sales teams by tailoring Shopper strategies for engaging retailers on Category and Brand plans.
  • Optimise omni-shopper marketing tactics ROI in collaboration with the Net Revenue Management team.

The Person:

  • Currently a Shopper/Trade/Customer/Channel Marketing Manager in a Consumer Goods business.
  • Experience working across multiple markets.
  • Proven success in crafting and implementing omni-channel shopper marketing strategies.
  • Effective influencing, both with internal stakeholders or externally with distributors or retailers.
  • Able to work in a multi-functional team and thrive in remote environments.

This is an exciting opportunity for a skilled shopper marketing professional to join a leading FMCG brand and drive category growth.


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