Global Shopper Marketing Strategist
6 days ago
Global Shopper Marketing Opportunity
The Advocate Group is partnering with a globally recognized Personal Care brand to find a talented Global Shopper Marketing Manager. This role will be pivotal in growing category visibility and developing impactful omni-channel shopper marketing initiatives.
The Role:
- Be a thought leader in the business for Shopper Marketing and Consumer-centric thinking.
- Develop a Global Omnichannel Shopper Activation Strategy, delivering localised impact through occasion-led campaigns.
- Craft a winning store strategy and empower the team and partners with its key principles and performance metrics.
- Equip local market teams with compelling materials, toolkits, and training for effective commercial and brand performance.
- Elevate shopper marketing with strategic insights that energise the Category Strategy, influencing portfolio, fixture, and Point-of-Purchase dynamics.
- Boost sales teams by tailoring Shopper strategies for engaging retailers on Category and Brand plans.
- Optimise omni-shopper marketing tactics ROI in collaboration with the Net Revenue Management team.
The Person:
- Currently a Shopper/Trade/Customer/Channel Marketing Manager in a Consumer Goods business.
- Experience working across multiple markets.
- Proven success in crafting and implementing omni-channel shopper marketing strategies.
- Effective influencing, both with internal stakeholders or externally with distributors or retailers.
- Able to work in a multi-functional team and thrive in remote environments.
This is an exciting opportunity for a skilled shopper marketing professional to join a leading FMCG brand and drive category growth.
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