Lead Creative Director

1 week ago


Cheltenham, Gloucestershire, United Kingdom SUPERDRY Full time

At Superdry, we're on the lookout for a highly skilled Lead Creative Director to join our Design & Development Leadership Team.

This is an exciting opportunity for a senior management professional with experience in leading high-performing teams and individuals in a clothing fashion brand.

You will be responsible for shaping the design and development of future ranges, overseeing the day-to-day running and management of your team, and working closely with key stakeholders to ensure that brand-appropriate products are delivered within the relevant seasonal time frames.

About the Role

  • Deliver two seasonal collections across Menswear through the style aesthetic lens of Heritage & Vintage, Premium and Sportswear.
  • Work with business key stakeholders to ensure that brand-appropriate products are delivered within the relevant seasonal time frames and brand critical path.
  • Create and support with seasonal design direction, product development, branding, brand marks and prints in line with our product construct principles and brand pillars.
  • Articulate the design vision and direction to your design team and business key stakeholders, giving additional support and coaching where required.
  • Deliver against the seasonal strategy and visual range plan, through strong leadership, focus and efficient and effective ways of working.
  • Have a clear understanding of consumer initiatives, strategic positioning, target audience and be able to identify consumer opportunities, ensuring concept and vision is delivered for the target consumer.
  • Deliver the seasonal range through style segmentation, optimisation through our range construct of Entry/Core and positioning through Statement and Exploration.
  • Work with the business senior leadership team across, Design, Product Strategy, Quality & Technical, Sourcing, Brand Creative, Marketing, Merchandising, Retail, Ecom and Wholesale to deliver projects and goals in line with the brand strategy.
  • Take an agile and solution-focused approach to delivering quick turnaround projects to capitalise on in-season opportunities, with the ability to be agile and cut through complexity.
  • Be responsible for creative brand standards, instilling best practice and ways of working within the team in all aspects of product presentations.
  • Oversee, manage, and select development of fabric, trim, branding and materials in line with our range segmentation.
  • Lead and support your team continuously, looking for ways to upskill and support them with their personal career progression and development.
  • Provide supervision as well as training and development, holding regular 121 sessions to provide feedback.
  • Ensure professional and consistent 'House Style' standards of presentations and information being delivered internally and externally by the team.
  • Embed a positive and progressive creative culture throughout the team, demonstrated through a collaborative, focused and open approach.

About You

  • You have demonstrable experience of working in a senior management role within a clothing fashion brand.
  • You are an accomplished people manager and supportive leader, experienced in developing and leading high-performing teams and individuals.
  • You are creative, with a strong understanding of 'brand', style, and product.
  • You have highly developed expertise in Menswear apparel and have a strong understanding of all category design disciplines.
  • You are an apparel expert. Using knowledge, logic, and creativity to innovate and unlock future opportunities.
  • You are commercial, leveraging your understanding of brand, marketplace dynamics to ensure high returns on design & development investment.
  • You are in touch with culture, community, and style aware.
  • You can cut through complexity rapidly, to set clear direction.
  • You are adept in collaborating across different disciplines and teams but also able to deliver work individually.
  • You are an effective communicator and have great influencing skills, from teams on the ground up to Exec level.
  • You are great at building and leveraging brand equity to grow businesses through market channels across key international markets.
  • You are a strategic and future thinker. Balancing logic and creativity to solve complex problems to unlock future opportunity and always a step ahead.
  • You are great at working in a fast-paced and evolving environment with the ability to prioritise multiple projects.
  • You have advanced knowledge of Adobe Creative Suite and PLM software.

What We Offer

  • Salary: £60,000 - £80,000 per annum, dependent on experience.
  • 25 days annual leave, plus bank holidays, we also offer a holiday buying scheme.
  • An additional day off to celebrate your Birthday.
  • FAMILY IS MASSIVELY IMPORTANT TO US, so we have a broad range of family-friendly working policies in place, including enhanced maternity, paternity, and adoption leave.
  • Company Pension scheme.
  • All employees are covered by our Life Assurance policy whilst working at Superdry. We feel it's important to offer protection for your family and loved ones in such a situation and to support this we offer life assurance cover which pays a lump sum equivalent either twice or four times your annual salary.
  • A big staff discount – naturally. Because we know that you love to wear Superdry, you'll benefit from a 50% discount in store and online.
  • Our Head Office is home to our very own store for staff only where you can treat yourself to heavily discounted sample stock.
  • A health cash plan is open to all employees.
  • Flexible working and core working hours between 10am – 4pm to help you achieve that all-important work-life balance.
  • Access to onsite parking and as part of our sustainable development goals, we have a selection of electrical car parking points freely available to staff.
  • A range of learning and development materials to help you in your career and grow with us.
  • We like to give back, so we allow our employees time off for volunteering work.
  • A global employee assistance plan in place that you can access anytime you want - it's free and confidential.
  • You'll also have access to a Cycle To Work Scheme and an excellent Car contract hire/purchase scheme.
  • A range of local discounts with businesses across Gloucestershire.


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