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E-commerce Performance Analyst

2 months ago

Liverpool, Liverpool, United Kingdom The lead agency Full time

About The Lead Agency

The Lead Agency is a dynamic and entrepreneurial marketing company that is at the forefront of technology, data, and digital marketing. We partner with major UK auto brands to revolutionise car sales with our cutting-edge martech solutions.

The Role

We are seeking a highly skilled Conversion Rate Optimisation Specialist to join our team. As a key member of our marketing team, you will be responsible for driving the performance of our conversion pages and ensuring they meet our high standards.

Key Responsibilities

  • Develop and present CRO strategy and test plans to drive business growth
  • Ensure optimal tracking of consumer behaviour and actions within our conversion pages
  • Conduct continuous experimentation and implement change based on results
  • Test forms and pages across devices and browsers to identify potential defects
  • Utilise tools like Google Analytics, Excel, and SQL for data analysis

Requirements

  • Minimum 3 years experience in lead generation or e-commerce CRO roles, with a focus on conversion performance and experience with form based conversion optimisation
  • Proven expertise in CRO testing, experimental design, and data analysis including use of standard testing tools
  • Strong analytical skills and attention to detail
  • Proficient in Google Analytics, Excel, and ideally SQL
  • Experience and competency with UX design principles
  • Basic knowledge of HTML/CSS would be beneficial
  • Self-motivated, performance focused, and able to take initiative

Our Work Environment

The Lead Agency is a tight-knit team of professionals operating in a fast-paced and entrepreneurial atmosphere. We value innovation, self-development, and excellence, supporting not just professional growth but personal achievements as well. We offer a range of benefits, including private health care, training, and annual revenue linked bonus, along with competitive salaries.

What We Offer

  • Access to CRO training resources and industry expert mentorship
  • Opportunities for career growth and professional development
  • A dynamic and supportive work environment
  • A competitive salary and benefits package