Strategic Marketing and Communications Leader

2 days ago


Worcester, Worcestershire, United Kingdom Worcester Polytechnic Institute Full time

About the Role

The Worcester Polytechnic Institute (WPI) seeks a seasoned and innovative leader to serve as its next Vice President and Chief Marketing and Communications Officer (VP CMCO). This is an exciting opportunity for a strategic thinker and effective leader to increase the national and global visibility of a truly distinctive STEM-focused university that produces purpose-driven high-impact research and has been the pioneer in project-based learning for more than 50 years.

Key Responsibilities

  • Develop and implement multi-faceted communications and marketing programs to promote WPI's research and innovation accomplishments, and elevate institutional brand awareness at a national and international level.
  • Articulate WPI's distinctive identity and develop strategies that powerfully communicate the university's outsized impact and unique educational experience.
  • Build and lead a team of communications professionals to support and develop people, and implement communications and marketing programs for an organization with many audiences.
  • Collaborate with senior leadership to develop and implement strategic plans that align with the university's goals and objectives.
  • Develop and maintain relationships with key stakeholders, including faculty, staff, students, alumni, and external partners.

Requirements

  • Proven track record of building and leading high-performing communications teams.
  • Experience in developing and implementing strategic communications and marketing plans.
  • Strong understanding of academic culture and the ability to communicate complex ideas in a clear and concise manner.
  • Excellent leadership and interpersonal skills, with the ability to build relationships with diverse stakeholders.
  • Ability to work in a fast-paced environment and prioritize multiple projects and deadlines.

About WPI

The Worcester Polytechnic Institute is a highly selective, private research university that is committed to providing a distinctive and inclusive project-based learning experience. WPI faculty include fellows of professional societies, Fulbright Scholars, and 41 National Science Foundation Career Award winners. Annual research expenditures have tripled over the past decade and the university has received multiple national awards for educational innovation and global engagement.



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