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Content Marketing Strategist
2 months ago
EnerSys Delaware Inc. is seeking a highly skilled Content Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive content marketing strategy that aligns with our business goals and objectives.
Key Responsibilities- Content Creation
- Develop high-quality, engaging content that resonates with our target audience, including blog posts, articles, whitepapers, and case studies.
- Collaborate with our in-house creative team to develop compelling visual content, including infographics, videos, and animations.
- Write and edit content for various marketing channels, including social media, email, and web.
- Marketing Strategy
- Develop and execute a content marketing strategy that drives lead generation, brand awareness, and customer engagement.
- Conduct market research and analysis to identify trends, opportunities, and challenges in the industry.
- Collaborate with our sales team to develop sales enablement content that supports our sales efforts.
- Measurement and Analysis
- Track and measure the effectiveness of our content marketing efforts using metrics such as engagement rates, lead generation, and conversion rates.
- Provide regular reporting and analysis to our marketing team and leadership.
- Education
- Bachelor's degree in marketing, communications, or a related field.
- Experience
- Minimum of three years of experience in content marketing, marketing communications, or a related field.
- Skills
- Excellent writing, editing, and communication skills.
- Proven experience in content marketing, including content creation, distribution, and measurement.
- Strong understanding of marketing principles, including segmentation, targeting, and positioning.
- Ability to work independently and collaboratively as part of a team.
EnerSys Delaware Inc. offers a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and creative individual with a passion for content marketing, we encourage you to apply for this exciting opportunity.