Digital Merchandising Specialist

3 weeks ago

Worcester, Worcestershire, United Kingdom Halfords Full time

Job Overview

As a key member of the eCommerce team at Halfords, this role will play a pivotal part in the development and execution of our Extended Range Programme. The successful candidate will be responsible for the merchandising, promotional setup, and maintenance of a variety of retail range extensions, starting with Car Parts. The focus will be on ensuring our online offer is fully served, with optimised listings and a customer-centric journey that meets business objectives.

The Extended Range Programme allows Halfords to partner with external supply partners to list an increased range of products and solutions online, with fulfilment via dropship or on-demand delivery to a Halfords store. Initially focused on car parts, the programme will quickly expand to cover an increased range of retail ranges.

This role will be instrumental in shaping best practices, working closely with colleagues from various functions and external partners.

Key Responsibilities

  • As a member of the Digital Merchandising team, you will be a point of digital expertise in the selling of retail products, ensuring we continually enhance the online journey to support our customers and achieve business objectives.
  • Work collaboratively across a wider project team, within eCommerce as well as other functions, to ensure new ranges are created using best practice and work to optimise existing extended range products.
  • As part of the wider extended range team, you will work closely with colleagues from various functions, attending cross-functional team meetings to discuss sales, marketing, performance, tactics, and strategy.
  • Support the onsite Development team as we pursue ongoing enhancements, new ideas, and release implementation, with a focus throughout on the customer journey and using digital and customer insights to suggest potential improvements.
  • Work with the wider eCommerce, Digital & Customer, and Marketing teams to ensure all online product updates are delivered on time, with the right supporting content, in the right place.
  • Focus throughout on the customer journey and user experience, suggesting potential improvements through analysis and data insight.
  • Support the organisation of, and be responsible for the implementation of all major and minor sales and promotional events, re-merchandising the site as required.
  • Implement changes from the Digital Service strategy based on customer and competitive insights, brand strategy, and eCommerce goals and initiatives.
  • Analyse commercial and web metrics to make recommendations about how to increase service bookings and improve service attachment.
  • Work closely with the Customer Contact team to understand customer feedback and address issues, implementing changes where appropriate.
  • Work closely with the Data analysis, CRO, and Optimisation teams to:
    • Analyse overall Service KPI performance and Optimisation opportunities.
    • Influence key stakeholders through timely, compelling insights, and effective presentation of results.
    • Produce and circulate weekly and periodic Services performance, regularly reporting to key stakeholders, highlighting both success and opportunity.
    • Support the wider digital merchandising team with training needs, toolkits, and best practice standards/guidelines, leaning into support wider digital merchandising needs at peak times.

Key Skills/Experience

  • Passionate about eCommerce and Digital.
  • Passionate about the customer.
  • Strong communication skills.
  • Strong organisational skills and ability to meet deadlines, working within teams and often working independently.
  • Strong attention to detail.
  • Good commercial awareness.
  • Good analytical skills.

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