Marketing Leader for Global Gaming Campaigns

5 days ago

London, Greater London, United Kingdom ENGINEERINGUK Full time
About the Role

We are seeking an experienced Advertising Marketing Specialist to join our international advertising team, focusing on driving the success of campaigns across global markets.

The ideal candidate will have a strong background in advertising, project management, and strategic planning, with experience working across multiple time zones and managing large-scale campaigns.

Key Responsibilities:

  • Partner with global teams to develop and implement strategies that support growth objectives.
  • Manage large advertising launch projects, from initial strategy and briefing to execution and post-campaign analysis.
  • Oversee both brand and growth campaigns, ensuring they align with overall business objectives.
  • Collaborate with Data Science & Analytics team to monitor campaign impact on product metrics, sharing insights that help refine marketing strategies.
  • Analyse and interpret campaign data to drive continuous improvement and share key learnings with the broader team.

About You

  • Experience: In advertising or marketing, with a focus on Game as a Service (GaaS) or App as a Service (AaaS).
  • Proven track record: Managing large-scale advertising campaigns from start to finish.
  • Strong project management skills: Managing multiple projects and deadlines simultaneously.
  • Excellent communication and organizational skills.
  • Experience working in a global team environment: Managing campaigns across different time zones.
  • Data analysis skills: Ability to analyse and interpret data to inform campaign strategy and optimization.
  • Gaming industry knowledge: Familiarity with the gaming industry.
  • Brand and growth marketing experience: Experience in both brand and growth marketing, with a track record of successfully managing campaigns that drive business results.
  • Strategic thinking skills: Ability to develop and implement long-term marketing strategies.
  • Experience briefing and managing external agencies:

About the Agency

We strive to deliver on our promise of “better decisions, faster” for our clients, partners, and 6,000+ OMDers across our region every day.

We are a global media network, staging experiences for consumers who have more choice and less attention than ever before.

The key to our process is empathy, recognising the needs of our clients and identifying aspirations of our talent.

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