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Digital Marketing Specialist

2 months ago

Exeter, Devon, United Kingdom Your Digital Future Ltd | Digital Recruitment Specialists | BCorp Pending Certification Full time
About the Role

We are seeking a skilled Digital Marketing Manager to lead the development and implementation of paid media strategies across various digital platforms.

The ideal candidate will have a strong background in paid advertising, a data-driven mindset, and a passion for achieving measurable results.

Key Responsibilities
  • Create and manage paid media campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn.
  • Develop strategies to increase brand awareness, drive traffic, and generate leads.
  • Implement A/B testing to improve ad performance and ROI.
  • Monitor and analyse campaign performance, adjusting strategies to meet objectives.
  • Manage client budgets to maximize return on ad spend (ROAS).
  • Collaborate with the creative team to produce engaging ad content and copy.
  • Use analytics tools to track key metrics such as impressions, clicks, conversions, and CPA.
  • Generate regular reports with insights and actionable recommendations for campaign improvements.
Requirements
  • Proven experience managing and optimizing paid media campaigns.
  • Strong understanding of digital advertising platforms (Google Ads, Facebook Ads, etc.).
  • Proficiency with analytics tools like Google Analytics and Facebook Insights.
  • Creative thinker with the ability to develop engaging ad content.
  • Strong project management, organizational, and communication skills.
  • Team player with a collaborative mindset.
About Your Digital Future Ltd

We are a leading digital recruitment agency, dedicated to helping businesses find the best talent in the industry.

We are committed to providing a collaborative and inclusive work environment, with opportunities for growth and learning.

Our clients are ambitious businesses focused on building the best brands possible.

We offer a wide range of services, including digital marketing, advertising, data, and film.