Ecommerce Merchandiser

3 weeks ago

Bournemouth, Bournemouth, United Kingdom HobbyCraft Full time

About the Role

Hobbycraft is a leading art and craft retailer with a strong online presence. We are seeking an Ecommerce Merchandiser to join our team and play a key role in driving product performance and delivering our digital growth strategy.

As an Ecommerce Merchandiser, you will be responsible for ensuring our key categories and product catalogue are strategically merchandised in an inspiring and commercial way, based on the latest data and industry trends. You will work closely with our Product Content Manager, Site Search Manager, Digital Design and Content Manager, and Buying team to achieve the highest possible conversion across our digital portfolio.

You will be responsible for managing site product merchandising, ensuring product placement and search result pages are optimised, and performing regular site walks to ensure 100% accuracy. You will also be responsible for ongoing management of site taxonomy, planning and execution of strategies for category management and optimisation, and producing weekly and monthly reporting & analysis on site performance.

Key Responsibilities

  • Manage all site product merchandising, ensuring product placement and search result pages are optimised.
  • Ongoing management of site taxonomy, working closely with the wider teams to ensure we're offering relevant products and categories in the most shoppable way in-line with SEO requirements.
  • Planning and execution of strategies for category management and optimisation, setting and testing rules to improve performance.
  • Producing weekly and monthly reporting & analysis on site performance, in-depth category and product performance and highlighting opportunities and underperformance along with actions to deliver results.
  • Work closely with the teams to execute the website calendar, promoting products and collections in-line with the wider marketing teams strategies monitoring and reporting on performance.
  • Competitor research and suggestion of possible site improvements / a/b tests to improve key website metrics.
  • Ensuring we have a best-in-class website and identify issues and snags - reporting anything to the dev team to fix.
  • Using tools to study customer behaviour and identify improvements to the customer journey.

About You

  • Ideal role for an individual with hands-on proven experience in online retail.
  • Strong organisational skills – able to plan and allocate resource for multiple categories, products and projects and develop working practices to ensure continued process improvement.
  • Customer focussed with a proven track record of considering customer journeys and applying customer and campaign insights to merchandising decisions.
  • Strong interpersonal and communication skills with the ability to work as part of a team and influence delivery and change.
  • Analytical, numerate and results orientated with good commercial and KPI understanding and experience using Google Analytics.
  • Fast learner, with an ability to work at pace and adapt to change in a fast-paced retail environment with tight deadlines.

About Our Benefits

  • Competitive Salary
  • 25% Discount Card for Hobbycraft Stores and Haskins
  • Hybrid working policy
  • Free Onsite Parking
  • Dog Friendly Office
  • EV Charging Point
  • Free Hot Drinks
  • 33 days holiday inclusive of Bank Holidays with an increase each holiday year
  • Birthday Day Off
  • Company pension contribution – up to 4% contribution
  • Employee Assistance Programme provide by Retail Trust
  • Cash Health Plan with Health Shield
  • Contribution towards eyesight test and glasses
  • Subsidised gym membership
  • Cycle to Work Scheme
  • Long service awards and gifts
  • Continuous training, development
  • Colleague Wellness Programme
  • A creative working environment
  • Colleague Social Events

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