Digital Marketing Operations Specialist
3 weeks ago
About the Role
We are seeking a skilled Marketing Automation Specialist to join our client, a leading B2B software provider based in Manchester. This is an excellent opportunity for an experienced professional to drive growth and commercial success through effective marketing campaigns.
The ideal candidate will have advanced expertise in Marketo, Pardot, HubSpot, or Salesforce Marketing Cloud, with experience integrating CRM systems with other platforms and automating workflows. Proficiency in lead scoring and attribution models is also essential to boost lead pipeline and engagement.
Key Responsibilities:
- Technical Support: Provide strategic technical support to the marketing team, setting up and monitoring campaigns and automations.
- Nurture Journey Management: Build, manage, and optimize nurture journeys for key prospects and customers, ensuring seamless and effective touchpoints.
- Automation System Monitoring: Monitor the overall performance and health of their automation system.
- Lead Management Process Enhancement: Leverage automation and AI to enhance lead management processes.
- Marketing Technology Stack Development: Develop and refine our marketing technology stack, aiming for industry-leading standards.
- Performance Reporting: Deliver weekly and monthly reports on email journeys, measuring performance against targets.
- Stakeholder Collaboration: Collaborate with key stakeholders, including the sales team, to understand the funnel and optimize nurture programs.
Requirements
- Advanced expertise in any of Marketo, Pardot, HubSpot, or Salesforce Marketing Cloud.
- In-depth experience with Adbridge or similar tools to support multi-channel campaigns.
- Proficiency in lead scoring and attribution models (last touch and multi-touch) to boost lead pipeline and engagement.
- Experience integrating CRM systems with other platforms and automating workflows.
- Strong understanding of lead generation metrics and experience in data-driven reporting.
- Engagement with the latest trends in marketing technology and a commitment to staying ahead of the curve.
About the Company
Our client is a leading B2B software provider based in central Manchester. They offer a competitive salary range of £30,000 - £40,000, depending on experience + benefits, and a dynamic work environment that encourages growth and innovation.
This is an exciting opportunity for a skilled Marketing Automation Specialist to join a forward-thinking company and drive business success through effective marketing strategies.
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