Digital Marketing Strategist

2 weeks ago

Ingatestone, Essex, United Kingdom Digital Waffle Full time

At Digital Waffle, we're seeking a talented Marketing Manager to join our team. As a key member of our marketing department, you'll be responsible for developing innovative marketing strategies that drive results and exceed client expectations.

Key Responsibilities:

  • Develop and implement marketing strategies that align with our agency's goals and objectives.
  • Lead on all copywriting requirements for our clients and the agency, including website content, long-form written content, landing pages, and email marketing.
  • Identify and capitalize on significant communication opportunities to support client and internal marketing goals.
  • Analyse data insights to enhance performance and outcomes, and make data-driven decisions to optimize marketing efforts.
  • Manage the day-to-day operations of our client and internal social media platforms.
  • Collaborate with the social and content team to create engaging social media content that meets campaign goals and targets.
  • Communicate and work effectively with our larger social media, content, video production, and paid advertising teams.
  • Stay up-to-date with the latest industry developments and challenges.

Requirements:

  • 3+ years of experience as a marketing manager in both B2C and B2B marketing.
  • Proven ability to develop high-quality, persuasive, and engaging copy that aligns with brand message and campaign objectives.
  • A/B testing and learning experience, with a proven track record of increasing open rates, click-through rates, and conversions for email marketing, landing pages, and websites.
  • Experience with digital marketing activities across all internal channels, including referral, organic, paid, social, SEO, and SEM.
  • Knowledge of key digital marketing programmes, including Click Funnels, Mailchimp, Active Campaign, and Funnelytics.
  • Experience planning, researching, and creating long-form written content, such as whitepapers and guides, with a high level of proficiency in analytical tools and data interpretation.
  • Writing SEO-friendly blog posts.
  • Ideal experience with Meta, Twitter, LinkedIn, Later, and Emplifi, as well as familiarity with main social media platforms, social media management, and customer engagement tools.
  • A passion for social media and content.
  • Excellent time-management and organisational abilities.
  • Great attention to detail.
  • A confident communicator.
  • Innovative and imaginative thinking.
  • Ability to multitask.

What We Offer:

  • 4-Day Working Week.
  • 28 days Holiday plus 1 extra day for your birthday.
  • Ongoing Career Training and Development.
  • Company Events.
  • Casual Dress.
  • Flexible Schedule.

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