Digital Marketing Strategist

1 month ago


Huntingdon, Cambridgeshire, United Kingdom Goodfellow Full time

We are seeking a skilled Digital Marketing Strategist to support our ambitious growth plans.

You will be expected to drive significant impact as an individual contributor, working closely with cross-functional teams to identify target audiences, optimise marketing funnels, and implement strategies that drive qualified leads, conversions, sales and revenue growth.

The ideal candidate will have a deep understanding of digital marketing channels and tactics, particularly Google Ads and HubSpot, and a proven track record of delivering successful new customer acquisition campaigns and cross-sell/up-sell initiatives.

Key Responsibilities:

  • Plan, execute and demonstrate results of marketing campaigns at scale.
  • Develop and implement data-driven strategies to drive revenue growth.
  • Collaborate with cross-functional teams to identify target audiences and optimise marketing funnels.
  • Manage and optimise a substantial PPC budget.
  • Stay up-to-date with industry trends and best practices.

Requirements:

  • 3+ years of experience in growth marketing, demand generation or a similar role.
  • Strong knowledge of Google Ads, Google Analytics, HubSpot and Salesforce.
  • Experience managing and optimising a substantial PPC budget.
  • Excellent communication and collaboration skills.
  • Ability to work independently and deliver on committed activities.

What We Offer:

Competitive salary, hybrid working, company healthcare, company pension, company sick pay, critical illness cover and life assurance cover, 25 days annual leave, rising to 25, plus a range of employee benefits provided through our insurance provider.



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