Content Writer

5 days ago

London, Greater London, United Kingdom Frasers Group Full time

About the Role

We are seeking a talented Content Writer to join our team at Frasers Group. As a Content Writer, you will be responsible for creating engaging and high-quality content for our sports and lifestyle brand.

Key Responsibilities

  • Develop and produce creative concepts for copy and content across sports and lifestyle, including football, running, training, outdoor, and USC.
  • Write high-engagement social media content that reflects the brand voice and tonality.
  • Help write and edit scripts with the directors and video team.
  • Interview athletes, influencers, and campaign subjects across touchpoints.
  • Ideate, write, and curate content for the Sports Direct editorial platform, driven by insights, commercial priorities, a strong cultural awareness, and SEO knowledge.
  • Review and edit campaign proposal decks developed by you and the team ahead of sharing with our key brand partners.
  • Produce punchy and disruptive OOH copy concepts for a mixture of formats, including 48 and 6 sheets, as part of wider campaigns and reactive moments.
  • Re-write and update information on websites and in company materials.
  • Write original copy and edit content for a range of internal marketing and communications materials.
  • Edit your own and others' writing.

Requirements

  • Excellent writing ability, including the ability to write in different styles and to other people's direction.
  • Strong listening skills, so that you can understand what the business needs/wants and effectively develop a project brief.
  • Ability to understand your target audience - you're not writing for the client, you're writing for their readers, so you'll need to know what interests them.
  • Good research and analytical skills to gain an accurate understanding of the subject in question.
  • Excellent organizational skills: you need to be highly organized to manage multiple projects simultaneously, to a high standard and often to tight deadlines.
  • A creative approach, both in coming up with ideas for new projects and for getting a message across innovatively.
  • The ability to work independently and flexibly with a positive can-do mentality.
  • Excellent attention to detail, including the ability to proofread your own and others' work.
  • Understanding of SEO and how this shapes content.
  • Fundamental that you have a solution-orientated mindset.
  • Sport is a daily part of our lives, and the successful candidate should have a passion for keeping active and up to date with what's happening in the sporting landscape.

About Us

Frasers Group is a leading retailer with a passion for delivering great work. We believe in keeping it simple while delivering high-quality content. If you're a sports-obsessed writer looking for an opportunity to join an energetic, hungry creative team, we'd love to hear from you.

What's Next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first-stage interview with the Recruiter. If successful, we anticipate two further interview stages with the Hiring Manager/wider team, which will be more technically focussed and could include a presentation/task so we can see your skills in action.

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