Marketing Automation Lead

2 weeks ago

London, Greater London, United Kingdom MeetFrank Full time
Job Overview
We are seeking an experienced Marketing Automation Lead to join our team at MeetFrank. As a Marketing Automation Lead, you will play a critical role in developing and implementing automated workflows and triggers to enhance the customer lifecycle experience.

About the Role
In this position, you will be responsible for ensuring every interaction with our customers is at the right time, with the right content, to the right person, and through the right channel. You will demand a tech-savvy individual proficient in marketing automations, including triggers, flows, and experience with automating emails, IAMs, and push notifications.

Key Responsibilities
  • Contributing to the development and refinement of the CRM strategy for Sweatcoin, working to increase activation and engagement as well as prevent churn.
  • Managing campaigns end-to-end from planning, copywriting, design briefing, implementation to reporting.
  • MAPPING AND OPTIMIZING ALL ELEMENTS OF THE LIFECYCLE JOURNEY, IMPROVING CONTENT, TRIGGERS, AND TARGETING.
  • Taking a data-driven approach to developing and implementing automated workflows and triggers to enhance the customer lifecycle experience.
  • Working alongside data analysts to assess the performance of tests and ship regular improvements.
  • Collaborating with product managers to launch new features to existing users and helping drive KPIs via email, push and IAM.
  • Identifying opportunities to segment our audience and personalising content based on customer behaviors and preferences to create the best possible customer experience.
  • Continuously monitoring and improving the automation of emails, IAMs, and push notifications to ensure timely and relevant communication.
  • Leveraging CRM platforms to create and manage complex automation workflows and segmentation strategies.

Requirements
The ideal candidate will have 5-7 years of email marketing/CRM/retention experience ideally with B2C companies. Fluent in English and expertise with a CRM/Customer Engagement platform such as Braze, Hubspot, Iterable, or MoEngage. Creative in coming up with different approaches to improving conversion rates. Numerically proficient with experience in tools such as Looker, Amplitude, Tableau.

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