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SEO and Content Manager

2 months ago

London, Greater London, United Kingdom LloydsPharmacy Online Doctor Full time

About LloydsPharmacy Online Doctor

LloydsPharmacy Online Doctor has over 20 years of experience in pioneering Digital Health, offering medical consultations over the internet. Our mission is to achieve excellence in delivering personalized and accessible healthcare at scale. Our algorithms are the basis of our patient-facing digital consultations and doctor-facing decision-making tool.

Key Responsibilities:

  • Play a leading role in digital marketing activity, website content creation, and website updates.
  • Deliver SEO activity to maintain and improve organic visibility on search engines.
  • Support the planning, development, and launch of unique content, SEO-led campaigns, and digital PR to increase traffic, drive acquisition, and increase conversion across an Online Doctor proposition.

Key Skills and Experience:

  • Work closely with clinical and compliance teams for content approval.
  • Coordinate with freelancers/agencies for asset production.
  • Support the SEO manager in the management of agency direction, ensuring high-quality output.
  • Raise technical SEO issues with product/development teams and support on fixes.
  • Analyze digital campaign effectiveness using tools like GA4, Google Search Console, SEMRush, and SimilarWeb.
  • Provide weekly reports on SEO and content performance and use insight to drive action.
  • Collaborate with other channel specialists to optimize campaign performance.
  • Stay updated on the latest SEO and digital marketing trends and best practices.

Requirements:

  • Previous experience in SEO and content or similar roles.
  • Some technical SEO knowledge.
  • Proficiency in digital marketing and reporting tools such as GA4, Google Search Console, SEMRush, and SimilarWeb.

Benefits:

  • Company pension.
  • Employee discount.
  • Work from home.