Social Media Coordinator

4 weeks ago

London, Greater London, United Kingdom Tala Full time
About Tala
Tala, a digital-first women's activewear company, has revolutionized the industry since its inception in 2019. With a strong focus on organic social traction, we've expanded into a business with a multi-faceted marketing strategy across various channels. Our success has led to partnerships with world-class venture capital firms, and we're currently experiencing extraordinary growth.

Job Description: We're seeking a dynamic and creative Social Media Coordinator to join our team, focusing on managing and growing our organic social channels. While Instagram remains our primary channel, TikTok, LinkedIn, Pinterest, and YouTube will play critical roles in our future business growth. Reporting directly to the Head of Social Media and situated within the wider Creative team, this role will be instrumental in defining and executing our social strategy, creating engaging content, and driving key growth metrics, including follower growth, engagement, reach, and conversion.

Key Responsibilities:
  • Own community management and posting schedule across our key social channels, prioritizing growth metrics such as follower growth, engagement, reach, and conversions.
  • Maintain the general health of key channels by managing scheduling, post creation, crafting social-first captions, posting, post-upload monitoring, community management, and sourcing user-generated content.
  • Support Content Creators & Creative Team in creating content for our key channels, requiring comfort in multiple content settings (behind and in front of the camera) and a willingness to experiment with new concepts while maintaining high standards.
  • Lead on building larger-scale campaign rollout plans, as well as strategizing, developing, and executing smaller-scale campaigns with a social-first approach, aligning with seasonal moments like Valentine's Day and Mother's Day.
  • Conduct weekly and monthly reporting on channel performance, utilizing data analysis skills to visualize and communicate insights effectively and support in presenting these insights back to the business in marketing and trade meetings.

Requirements:
  • At least 2 years of professional social media experience, having managed a similar account firsthand.
  • Clear examples of both contributions to growing a social account and crafting the aesthetic character of the account.
  • Experience with reporting tools such as Google Analytics to provide insightful analysis into channel performance.
  • Ability to create engaging content, from ideation to filming to editing.
  • Highly organized and an excellent project manager, attentive to detail and commercially minded.
  • Good understanding of the brand and the customer.

What We Offer:
  • A competitive salary of £45,000 per year.
  • A fun, startup working culture.
  • Tues – Thurs at our Vauxhall office, optional Mondays & Fridays can be remote.
  • Clothing allowance and discount on the best athleisure in the game.

About Us:
Our shopping habits are driven by global powerhouse fast fashion brands, churning out hundreds of thousands of cheap clothes every day, telling us we must shop and wear the latest styles. Tala is the brand you always knew you wanted but could never quite find - responsibly made activewear and off-duty styles at competitive prices without the need to compromise on high-performance designs and flattering fits.

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