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Head of Marketing and Communications

2 months ago

Alcester, Warwickshire, United Kingdom Helping Hands Full time
About the Role

We are seeking a highly experienced and visionary Marketing and Communications Director to lead our marketing efforts and shape our position as a premium brand in the adult care sector.

Key Responsibilities
  • Marketing Strategy Development: Develop and implement a long-term, integrated marketing strategy aligned with our business mission and targets.
  • Proposition Development: Articulate and shape commercially relevant market-leading propositions, using feedback and insight to articulate the benefits of our current services.
  • Brand Management: Lead the development of our brand, ensuring it aligns with our premium positioning and drives both local and national consumer interest.
  • Customer Experience and Feedback: Oversee our customer feedback function, creating strategies to engage in two-way dialogues with customers, amplifying their stories and experiences.
  • Digital and Local Marketing: Revolutionise our presence through compelling digital campaigns and CRM strategies, with a focus on improving customer acquisition and lifetime value.
Requirements
  • 15+ years of experience in marketing and communications, ideally within high-growth, customer-centric businesses.
  • Proven leadership experience, with the ability to influence at all levels, including the Executive team.
  • Strong knowledge of the health and social care sector, with experience shaping and leading omni-channel marketing strategies.
  • Expertise in proposition development, digital marketing, and CRM systems, with a proven track record of delivering growth.
  • A collaborative, proactive team player who thrives in a fast-paced, dynamic environment.
Why Join Us?

At Helping Hands, we believe that life is better at home. You'll be part of a passionate team dedicated to making a real difference in people's lives. We offer a competitive salary, career progression opportunities, and the chance to lead a high-impact function within a leading organisation in the care sector.