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Core Banking Platform Manager

1 month ago

London, Greater London, United Kingdom XYB Limited Full time

Transforming Financial Services with XYB Limited

XYB Limited is a pioneering global fintech company dedicated to transforming and revolutionising the financial services landscape. Our coreless banking platform and ecosystem empower banks and non-banks to provide accessible and comprehensive financial services to individuals and businesses.

Job Title: Senior Website and Digital Marketing Officer

We are seeking a highly skilled Senior Marketing Manager to join our team and drive the growth and brand presence of our core banking platform through strategic digital and product marketing initiatives.

  • Develop and execute a marketing plan aligned with XYB's growth goals across prospects, partners, and investors
  • Position XYB as the market leader and most innovative tech provider in the sector
  • Lead a content strategy that establishes XYB as a thought leader, boosting lead generation and brand awareness
  • Manage XYB's website and social media for consistent, impactful communication
  • Implement marketing tools and KPIs to enhance efficiency and effectiveness
  • Continuously update marketing materials, including white papers and case studies
  • Drive demand generation and account-based marketing to support sales goals
  • Collaborate strategically with other teams to ensure alignment and achieve company objectives
  • Stay informed on industry trends and competitors to refine marketing strategies

Requirements:

  • At least 7 years in digital and product marketing within Fintech or enterprise software
  • Experience in banking, core banking, SaaS B2B is strongly preferred
  • Skilled in managing SEO, SEM, email marketing, and social media campaigns
  • Solid experience in launching and promoting enterprise software solutions
  • Strong ability to analyze marketing data and refine strategies
  • Creative thinker with a knack for crafting impactful marketing campaigns
  • Excellent at crafting compelling marketing messages and content
  • Relevant education preferred
  • UK-based, with travel flexibility

The successful candidate will have a strong understanding of the fintech and enterprise software sectors, with expertise in digital marketing, product positioning, and demand generation.

Salary: £90,000 - £110,000 per annum, depending on experience.