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Senior Media Relations Specialist

2 months ago


Cambridge, Cambridgeshire, United Kingdom Rand Europe Full time
About the Role

RAND Europe is a leading policy research organization dedicated to improving policy- and decision-making through evidence-based research and analysis. We are seeking a highly skilled Senior Media Relations Specialist to join our Communications team and play a crucial role in delivering strategic media coverage and building the organization's reputation as a trusted source of policy research and analysis in Europe.

Key Responsibilities
  • Media Relations and Outreach
    • Build and maintain a network of journalists, editors, and producers in key, quality outlets and across channels to raise RAND Europe's profile and influence policy makers, decision makers, and key stakeholders.
    • Identify opportunities to connect RAND Europe's research and expertise with the news agenda, both proactively and reactively, in line with the communications strategy.
  • Media Planning and Execution
    • Produce strategic media plans for prioritized projects and contribute to cross-disciplinary communications initiatives.
    • Use storytelling and journalistic techniques to craft compelling narratives and added value information that meets the needs of an always-on press and competitive thought leadership landscape.
  • Media Training and Development
    • Work collaboratively with research colleagues to improve their media skills across owned and earned channels.
    • Identify training needs and provide guidance to ensure effective spokespeople for RAND Europe and its robust research.
  • Media Asset Creation
    • Produce media assets such as messaging documents, press releases, advisories, reactives, and briefings.
    • Contribute to the wider communications output when needed.
  • Event Management
    • Identify opportunities for, and manage, press events, including digital, hybrid, and in-person events.
  • Media Monitoring and Evaluation
    • Monitor, evaluate, and report on media coverage, providing insights and continually improving our performance based on data and evidence.
  • Crisis Communications
    • Input into crisis communications plans.
  • Collaboration and Liaison
    • Liaise and collaborate with colleagues and partners in the UK, Europe, and the US on coordinated media opportunities.
Requirements

To be successful in this role, you will need:

  • Significant Experience
    • Significant experience in a comparable media relations or journalism role.
  • Proven Success
    • Proven success of gaining coverage in quality media outlets to reach policy and business audiences in some of RAND Europe's key subject areas.
  • Media Knowledge and Skills
    • A depth of knowledge of the media landscape and external environment, and a sharp editorial sense for what makes compelling stories for journalists, editors, and producers.
    • Able to turn complex research into accessible messaging and stories for general and specialist audiences.
  • Communication and Collaboration
    • Excellent communication, writing, and editing skills across channels and formats.
    • Creative and critical thinking skills.
    • Collaborative and collegial approach.
    • Ability to work effectively with colleagues at all levels and manage key stakeholder relationships.
Desirable Qualifications

The following qualifications are desirable but not essential:

  • Network and Language Skills
    • A network of media and industry contacts in one or more of RAND Europe's research areas.
    • Proficiency in another European language.
  • Experience and Qualifications
    • Experience in European markets.
    • Qualification in communications, public policy, public affairs, or journalism.
What We Offer

RAND Europe offers a competitive salary and a range of benefits, including:

  • Pension and Benefits
    • Pension - 8% Employer contribution.
    • 33 days holiday allowance, including the Bank Holidays.
    • Annual salary review.
    • BUPA medical insurance.
    • Generous company sick pay.
    • Enhanced family friendly policies.
    • Group income protection scheme.
    • Group life assurance.
    • Compassionate leave.
    • Flexible working arrangements.
    • Learning and development opportunities.
    • Employee wellbeing training and support.
    • Fresh fruit in the office every day.
    • Free on-site parking.
    • Cycle to work scheme.
    • Access to company bikes.
    • Service awards.