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Senior Media Relations Specialist
2 months ago
RAND Europe is a leading policy research organization dedicated to improving policy- and decision-making through evidence-based research and analysis. We are seeking a highly skilled Senior Media Relations Specialist to join our Communications team and play a crucial role in delivering strategic media coverage and building the organization's reputation as a trusted source of policy research and analysis in Europe.
Key Responsibilities- Media Relations and Outreach
- Build and maintain a network of journalists, editors, and producers in key, quality outlets and across channels to raise RAND Europe's profile and influence policy makers, decision makers, and key stakeholders.
- Identify opportunities to connect RAND Europe's research and expertise with the news agenda, both proactively and reactively, in line with the communications strategy.
- Media Planning and Execution
- Produce strategic media plans for prioritized projects and contribute to cross-disciplinary communications initiatives.
- Use storytelling and journalistic techniques to craft compelling narratives and added value information that meets the needs of an always-on press and competitive thought leadership landscape.
- Media Training and Development
- Work collaboratively with research colleagues to improve their media skills across owned and earned channels.
- Identify training needs and provide guidance to ensure effective spokespeople for RAND Europe and its robust research.
- Media Asset Creation
- Produce media assets such as messaging documents, press releases, advisories, reactives, and briefings.
- Contribute to the wider communications output when needed.
- Event Management
- Identify opportunities for, and manage, press events, including digital, hybrid, and in-person events.
- Media Monitoring and Evaluation
- Monitor, evaluate, and report on media coverage, providing insights and continually improving our performance based on data and evidence.
- Crisis Communications
- Input into crisis communications plans.
- Collaboration and Liaison
- Liaise and collaborate with colleagues and partners in the UK, Europe, and the US on coordinated media opportunities.
To be successful in this role, you will need:
- Significant Experience
- Significant experience in a comparable media relations or journalism role.
- Proven Success
- Proven success of gaining coverage in quality media outlets to reach policy and business audiences in some of RAND Europe's key subject areas.
- Media Knowledge and Skills
- A depth of knowledge of the media landscape and external environment, and a sharp editorial sense for what makes compelling stories for journalists, editors, and producers.
- Able to turn complex research into accessible messaging and stories for general and specialist audiences.
- Communication and Collaboration
- Excellent communication, writing, and editing skills across channels and formats.
- Creative and critical thinking skills.
- Collaborative and collegial approach.
- Ability to work effectively with colleagues at all levels and manage key stakeholder relationships.
The following qualifications are desirable but not essential:
- Network and Language Skills
- A network of media and industry contacts in one or more of RAND Europe's research areas.
- Proficiency in another European language.
- Experience and Qualifications
- Experience in European markets.
- Qualification in communications, public policy, public affairs, or journalism.
RAND Europe offers a competitive salary and a range of benefits, including:
- Pension and Benefits
- Pension - 8% Employer contribution.
- 33 days holiday allowance, including the Bank Holidays.
- Annual salary review.
- BUPA medical insurance.
- Generous company sick pay.
- Enhanced family friendly policies.
- Group income protection scheme.
- Group life assurance.
- Compassionate leave.
- Flexible working arrangements.
- Learning and development opportunities.
- Employee wellbeing training and support.
- Fresh fruit in the office every day.
- Free on-site parking.
- Cycle to work scheme.
- Access to company bikes.
- Service awards.