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Digital Campaign Strategist
1 month ago
Campaign Management Specialist
Xcede UK Careers is seeking a skilled Campaign Management Specialist to join our team. As a key member of our campaign management team, you will be responsible for the setup and execution of programmatic and direct campaigns across display, mobile, and video channels.
Key Responsibilities:
- Manage the setup and execution of programmatic and direct campaigns for our customers.
- Support the campaign management team in their daily tasks, including availability requests, creating campaign evaluations, and reporting.
- Coordinate with outsourced vendor partners, handling administrative tasks associated with launching campaigns.
- Actively monitor all assigned campaigns, optimizing against deliverable goals, and providing recommendations for optimal performance against KPIs.
- Advise internal sales departments on campaign conception and ad serving guidelines.
- Mediate amongst individual departments, including Sales, Digital Media Strategy, Project Management, Creatives, and client partners.
- Support the launch of our new Sales System Globalization Project (SSG):
- Participate in the creation of the digital product catalogue.
- Update the setting in the AdServer GAM.
- Validate existing campaigns.
- Onboard and adopt new system, workflow, and processes.
Requirements:
- At least 6 months of Ad Operations/Campaign Management experience.
- Proficiency with Google Ad Manager (GAM) is a must.
- Excellent communication skills and the ability to self-prioritize tasks.
- Experience with Excel, comfortable with data analysis and reporting.