Digital Content Director

3 weeks ago

London, Greater London, United Kingdom THE ASSOCIATION FOR LABORATORY MEDICINE Full time

The Association for Laboratory Medicine is seeking a skilled Digital Content Director to lead our digital content strategy and drive audience engagement across multiple platforms.

This role offers a chance to apply your skills to make a tangible impact on healthcare and laboratory medicine, driving innovation in a meaningful field. You'll oversee the development and implementation of a content strategy to grow audience engagement through our website, e-newsletter, and LabMed News.

You will work closely with the Chief Executive, membership volunteers, editorial boards, and the staff team to create impactful content that informs, inspires, and supports our diverse audiences.

Responsibilities:

  • Develop and implement a content strategy to grow audience engagement.
  • Manage and innovate the content on Lab Tests Online, including supporting the Editor with editorial and review processes.
  • Liaise with editorial boards to ensure our digital content remains insightful and relevant.
  • Commission, edit, and deliver high-quality content in partnership with editors, contributors, and topic experts.
  • Support the Publications and Communications Committee to ensure consistent quality and alignment with organisational goals.
  • Explore and implement opportunities for revenue generation through advertising and paid content.
  • Supervise the Marketing and Communications Officer, providing clear direction and support.
  • Champion Labmed values of inclusion by supporting diverse editorial boards across our publishing programme.

Requirements:

  • A strong editorial skill set and an understanding of publishing processes.
  • Experience managing and evolving website content.
  • A proven ability to develop content strategies that drive audience engagement.
  • Excellent project management skills with the ability to prioritise multiple tasks.
  • Strong stakeholder management and relationship-building skills.
  • Familiarity with revenue generation opportunities within digital publishing.
  • A commitment to LabMed's values of inclusion, sustainability, and innovation.

We are committed to encouraging inclusion, equality, and diversity in our workforce and offer a competitive salary of £65,000 per annum, as well as a range of benefits including a company pension scheme and employee assistance programme.

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