Bourbon Brand Strategist

3 weeks ago

London, Greater London, United Kingdom Beam Suntory Full time
Job Overview

We are seeking an experienced Marketing Manager to join our team at Beam Suntory, responsible for leading the creation and delivery of the UK strategy for brands including Makers Mark, Jim Beam and other portfolio brands.

About the Role

The successful candidate will be a strong people leader with excellent interpersonal skills, able to build and maintain relationships with stakeholders across the business. They will have a commercial acumen with experience in managing P&Ls and be able to combine strategic business approach with project management skills.

This is a key brand leadership role within the UK business, requiring the ability to inspire teams across the organization and build confidence behind brand ambition and plans.

Responsibilities
  • Champion and lead the UK Bourbon & Portfolio Brands strategy, growth, and future development.
  • Support the brand strategy development, leading execution and evaluation.
  • Own the commercial delivery of Bourbon & Portfolio Brands.
  • Set a clear vision and compelling plan for all aspects of the consumer recruitment and prestige plans.
  • Nurture collaborative working relationships with the Global Team, ensuring the UK has a key influence, input, and role in Global strategy.
  • Custodian of the Brand DNA in the UK, asset provision, and consumer / brand health.
  • Creation and delivery of world-class, insight, and evaluation-driven, brand plans focused on profitably driving value market share and delivering the budget, with a particular emphasis on excellent luxury execution and London.
  • Performance management and strong ROI measurement for all investment.
  • Be the Brand Expert and inspire teams across the business - build brand love internally and externally.
  • Display strong leadership behavior and manage/coach direct reports for high performance.
Requirements
  • Minimum 5 years leadership/managerial experience in FMCG, Spirits/Drinks industry preferred Well-developed leadership & coaching with proven team leadership and management experience.
  • Strong knowledge of luxury brand building with experience in working on premium/prestige brands.
  • Experience in leading teams.
  • Demonstrable and developed commercial acumen with an understanding of managing a P&L.
Competitive Salary

We offer a competitive salary range £70,000 - £90,000 per annum depending on experience.

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