Commercial Data Analyst for Marketing Strategy

6 days ago


Windsor, Windsor and Maidenhead, United Kingdom Centrica Plc Full time
Company Overview

Centrica Plc is a leading energy company revolutionising a cleaner, greener future. Our family of brands is dedicated to helping customers and shaping British Gas and Hive's overall marketing strategy.

Job Description

This role sits within our econometrics team, who help the business measure the effectiveness and efficiency of our business strategies. As a Commercial Data Analyst for Marketing Strategy, you will be responsible for delivering accurate and appropriate models, and interpreting the analysis to create concise, insightful recommendations.

Key Responsibilities
  • Analyse large datasets to quantify the impact of marketing spend on key business outcomes, such as sales and customer acquisition.
  • Assist in ad hoc projects as advised by your line manager and other stakeholders.
  • Interpret the analysis to create concise, insightful stakeholder communications (presentations, documentation etc), being able to create and develop a narrative that is consistent with the data gathered.
  • Ensure projects and deadlines are met in line with the business needs.
Required Skills and Qualifications

To succeed in this role, you will need:

  • Experience in Big Data analysis, econometrics, statistics, and Marketing Mix Modelling in a professional environment.
  • Good knowledge of media, marketing, pricing, and promotions and an understanding of their commercial impact.
  • Programming skills, particularly in Eviews, Python, R, or SQL, are advantageous.
  • Highly competent with Microsoft Office especially Excel, PowerPoint, and Word.
Benefits

We offer a competitive salary (£60,000 - £80,000) and bonus potential, along with a range of benefits including:

  • Employee Energy Allowance at 15% of the government price cap.
  • Pension scheme.
  • Company Funded Healthcare Plan.
  • 25 days holiday allowance, plus public holidays, and the option to buy up to 5 additional days.
  • Excellent range of flexible benefits, including technology vouchers, electric car lease scheme & travel insurance.
Why Centrica?

We embrace diversity and actively seek to attract individuals with unique backgrounds and perspectives. We are dedicated in helping to close the diversity gap and would love to see more females, people of colour and LGBTQ+ employees, as well as those from a variety of cultures and ethnicity to veterans and the differently abled. Supporting diversity and inclusion is a big part of who we are, we are not looking for people to fit into our culture but to add to it.



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