Data CRM Manager

1 week ago

London, Greater London, United Kingdom Reed Full time
About the Role

We are seeking a highly skilled Data CRM Manager to join our team at Reed. As a key member of our marketing team, you will be responsible for driving customer engagement and business success through data-driven insights and strategic planning.

Key Responsibilities
  • Develop and Execute Data Strategies: Plan and execute data selections, analyses, and experiments to drive and improve customer communications.
  • Operate and Develop Marketing Automation Platforms: Operate and develop Marketing Automation and Email Broadcast platforms to meet business needs, ensuring compliance with UK GDPR and PECR standards.
  • Lead a Team of Data Planners: Develop and manage a team of Data Planners, including an Apprentice, to achieve business objectives.
  • Create Audience Plans and Campaign Selections: Create audience plans and campaign selections for delivery, applying campaign design principles to ensure robust evaluation of outcomes.
  • Collaborate with Stakeholders: Gather requirements from stakeholders and brief external technical teams to ensure business objectives are met.
Requirements
  • Education and Qualifications: Degree in a numerical, statistical, or behavioural science field, or a professional marketing qualification with a strong focus on data and digital, or equivalent work experience.
  • Leadership Experience: Significant experience leading and managing a team of analysts, data managers, or data planners.
  • Data Analysis Skills: Proficiency in querying, handling, and analysing large, disparate data sets and targeted selections.
  • Marketing Automation Knowledge: Knowledge of CRM or Marketing Automation software such as SAS CI studio, Adobe Marketing Cloud, Apteco.
  • Coding Skills: Good understanding of at least one coding language for Data Analysis (e.g., Python, R, SQL, SAS).
  • Web Analytics Experience: Web Analytics experience is an advantage.
What We Offer
  • Competitive Salary and Benefits: Competitive salary and benefits package.
  • Opportunities for Growth: Opportunities for professional growth and development.
  • Dynamic Work Environment: Work in a dynamic and supportive environment.
  • Leadership Opportunities: Lead a team dedicated to driving customer engagement and business success.

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